Wouldn’t it be great if all the crappy things models are told (or suggested) to do to themselves was banned from fashion weeks around the world? Or, rather, that they weren’t told to do those things whatsoever? Fortunately, Liverpool Fashion Week has banned one bad behavior: visiting tanning beds.
According to Amanda Moss, Liverpool Fashion Week’s organizer, Liverpool is the first place to ban UV tanning from their events:
“We want our models to look their absolute best, which means not putting themselves at risk of skin cancer or premature aging from the sunbeds.”
In fact, Moss and Liverpool Fashion Week want their ban to encourage all users of tanning beds to stop their potentially deadly habit.
“We hope that by showing how gorgeous our models look at this year’s Liverpool Fashion Week, we will help sunbed users in the city realise they don’t need to get on the beds to look great. Our girls can still have that golden glow, but they’ll get it from a bottle, not from the beds.”
It’s no secret that tanning beds are awful for your skin and health — we all learned that in high school after our moms freaked out upon learning we planned on going to a tanning salon before prom because our skin is skim milk blue-white (just me? Too specific?). Well, we at least all learned it eventually, right? Fortunately, people are accepting their natural skin tones more often these days, but there are still hundreds of thousands of skin cancer cases each year resulting from tanning. And models, as always, are held to different standards, and swimwear shows have some of the most strict ones.
Hopefully, this will set a precedent to discourage models participating in other organized events from using tanning beds — and all the other awful habits models are often reported doing. Isn’t it time that the fashion industry acknowledged the dangers of insisting models always look “perfect”?
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