• Tue, Oct 15 2013

WARNING: Khloe Kardashian’s Pic For ‘Unpretty Monday’ Contains Makeup, Compliment Pandering

Khloe Kardashian unpretty Monday

As you may remember from my serious annoyance with Demi Lovato‘s fake “no makeup” selfie, I do not like the obsession surrounding “#nomakeup” photos — especially when they involve makeup, because that just reinforces the idea of conventional ~*natural beauty*~ which, honestly, does just as much to female societal standards as insisting women should wear lots of makeup (seriously, who cares as long as it’s the wearer’s choice?). So, Khloe Kardashian‘s photo posted to Twitter yesterday bugs me.

The picture was posted yesterday for “Unpretty Monday,” something I hadn’t heard of until this morning. Apparently, TLC has decided to start a “campaign” which, according to Hollywood Gossip, “asks fans to share these sort of photos to honor their true beauty.”

Khloe Kardashian unpretty Monday

“I love what @OfficialTLC is doing! Beauty comes from within! Share your #UnprettyMonday pics – here’s mine!”

Yeah, so, Kardashian is absolutely, 100% wearing makeup. Granted, I wear tons of makeup and I do not care about the cosmetics themselves, but the intent of this pseudo-empowering project is evidently to showcase people — women, primarily — not wearing makeup and looking “unpretty,” whatever the hell that means. There’s no shame in taking silly selfies and putting them online, oftentimes for vain reasons, but this just feels like sad, PR-driven drive for attention (oh hey, and it’s working).

Guys, shut up about the “real beauty” and the “true beauty” and the “inner beauty” thing. If you’re emphasizing a person’s looks, chances are you’re not referring to anything of true importance to their personality, work ethic, livelihood, integrity, ambition, compassion — you know, things that actually showcase true beauty. If beauty really “comes from within,” then it has nothing to do with your face. And considering TLC is the channel that aired Toddlers & Tiaras, I have a hard completely impossible time believing this to be anything but a stupid stunt thought up by either a misguided intern or a manchild.

Photo: Khloe Kardashian’s Twitter

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  • Andrea

    Kinda looks like Amanda Bynes

  • http://blisstree.com/ Carrie Murphy

    Sorry Khloe, you’re my favorite Kardashian, but anyone who has shilled for QuickTrim/appeared on the cover of magazines boasting about weight loss shouldn’t be repping “unprettiness” and inner beauty. Not saying she can’t change her tune, but like we’re supposed to believe this isn’t more marketing bullshit?

  • Anonachocolatemousse

    Pretty sure it was a manchild. Because saying you’re unpretty in order to feel pretty and be in touch with your true beauty (barf) makes so much sense. Man the internet is on fire this week with blatant stupidity regarding how people look and how other people should feel about said looks.

  • Alexis H

    The weirdest part about this is that this is one of the prettiest pictures I’ve seen of her. Also, obvious makeup is obvious.

  • cassymartinez

    Are there any articles on this site that aren’t women calling out other women’s behavior?

  • MammaSweetpea

    I don’t understand the #unpretty. It’s basically saying that going makeupless makes you look #unpretty. It’s so stupid!

  • Ren

    TLC needs to give credit where credit is due:

    http://www.thebodyisnotanapology.com/#!bad-picture-monday

  • TinyNinjas

    I’m fairly sure the #unpretty hashtag has nothing to do with TLC the channel and everything to do with TLC the awesome 90′s girl group. That being said, I think the whole point of that song has flown right over her fully painted on head.