The Innerware Lingerie ad above was banned in Australia, but I’m going to be honest with you: I straight up do not understand it. Basically, there is a woman walking up to a guy wearing lingerie — in broad daylight on what may or may not be a chilly day, who knows! — and she asks, “Can you fit me?” He does a double take, she smiles kind of creepily, cut to the explanation of an event. I mean, I get the general idea, but I do not know how this concept wound up getting on television. It’s dumb. Somebody please call Don Draper.
All that said, I do hate that this ad compares women to cars (not that that’s a particularly new or novel concept). And so did a lot of other people: among the complaints against the ad, which was banned by Australia’s Advertising Standards Board, were these:
“The ad was discriminatory towards women and in very poor taste. It was highly inappropriate and had nothing to do with lingerie. ”
“I thought it was an ad for the sex industry when I first saw it.”
“I feel the ad represents low level porn.”
“It objectifies women and makes them out to be a piece of meat.”
I think what has taken be aback, though, is that Australia banned this ad, but I strongly doubt the United States would. We constantly see ads that degrade women, often during the most popular and expensive slots on television of the year. So, would this have been banned here?