Versace had been staying quiet about the partnership, but Gaga had been rumored to be the new face of Versace for a while now. It seemed natural, considering how Versace designed all the costumes for Lady Gaga’s “Born This Way” Ball tour and Lady Gaga wrote an entire song about Donatella on her Artpop album. Saturday night, Versace let the news out on Twitter, revealing the first ad with Lady Gaga as a mermaid-haired mini Donatella in a lavender dress.
Lady Gaga Tweeted her own pictures in response, including one where she’s mostly hidden behind a massive black Versace handbag.
As fantastic as Lady Gaga looks with her minimal makeup and long, long blonde hair, these ads don’t particularly make us want to buy Versace. If those Versace Medusa heads look big, flashy, and over-the-top on Lady Gaga, who once wore a dress that flew her across a stage, the rest of us have no chance of pulling them off. But they do make us want to talk about just how much Lady Gaga looks like a young Donatella Versace. The resemblance is uncanny, and we fully support Lady Gaga wearing this toned-down makeup look as often as she wants to. She has such striking and beautiful features, it’s always a pleasant surprise to see them, when normally we’re distracted by the feathers, seashells, or flying monkeys she’s wearing.