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Bullish: Do You Need a Business Plan to Start a Business? (Hint: No)

Bullish: Do You Need a Business Plan to Start a Business? (Hint: No)

Jennifer Dziura writes career and life advice on TheGloss and is headquartered on GetBullish.com.

I am a 27 year old first time woman entrepreneur! So far I am in the beginning idea phase of starting my own small business in San Francisco. I am extremely passionate about educating and providing the public with healthy smoothies and juices. As a long time gluten-free vegan it is my ultimate goal to show the world that doesn’t mean you have to sacrifice taste! I wanted to start a mobile business traveling from parks to office buildings and beyond offering smoothies and juices that lack artificial sugars and promote healthy fruits and veggies among other things! My question to you as someone who has no prior business experience is mainly where and how to start with a business plan? Do you have any good resources you can share with me? Any good advice or tips? Anything at this point is helpful!

Hi there! I have very strong opinions about this!

What people are usually talking about when they talk about a “business plan” is primarily a document for investors. These plans contain financial projections that in many cases are entirely fictional. You don’t need the kind of business plan that business plan consultants are paid for and business plan software helps you create.

Writing a 20-page “plan” for a business that doesn’t yet exist isn’t necessary in your situation.

One reason: Your customers may not be who you think they are.

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