“It’s over. The fatigue factor has really set in,” one magazine publisher told the New York Post‘s Richard Johnson. “None of the Kardashians, either alone or together, is selling.”
Johnson says US Weekly spent $110,000 on that photo of Kim Kardashian in a white bikini that celebrated the return of her pre-baby body, but while that was expected to be a super get for the magazine, it actually did pretty badly. Johnson says US Weekly normally clears 500,000 easily, but that issue reportedly sold fewer than 400,000 copies.
If Johnson is right, then the Kardashians are doing poorly at selling magazines across the tabloid segment. Keeping Up With The Kardashians is drawing half as many viewers as it did when it debuted.
If the Kardashian industry has dried up, that’s bad news for the tabloids and paparazzi. Theories as to why you are all suddenly less interested in the Kardashians abound.
“I think it’s because Kanye West is so nasty and aggressive. People don’t like him,” Johnson’s publisher source said. “It’s rubbed off on Kim. It’s rubbed off on the whole family.”
But others think blaming it on Kanye is too easy, and it’s just that everyone is finally sick of reading about the Kardashians and the Jenners.
“It’s simple — overkill,” said Marc Berman of TV Media Insights. “The Kardashians are everywhere. They never take a break.”
Well they’re not going to take a break any time soon, so we think that to revitalize flagging interest in the American reality TV industry, the Kardashians should take a page from The Brady Bunch and The Cosby Show and bring in a new Cousin Oliver character. Like when Leonardo Di Caprio joined the cast of Growing Pains. Maybe Lindsay Lohan is available.