• Sat, Dec 21 - 4:00 pm ET

Magazines Are Terrified You’re Getting Tired Of The Kardashians

kim-kardashianThe newsstands of the world could be in dire straits, and magazines are positively quaking in their boots in terror that you could losing interest in the Kardashians.

“It’s over. The fatigue factor has really set in,” one magazine publisher told the New York Post‘s Richard Johnson. “None of the Kardashians, either alone or together, is selling.”

Johnson says US Weekly spent $110,000 on that photo of Kim Kardashian in a white bikini that celebrated the return of her pre-baby body, but while that was expected to be a super get for the magazine, it actually did pretty badly. Johnson says US Weekly normally clears 500,000 easily, but that issue reportedly sold fewer than 400,000 copies.

If Johnson is right, then the Kardashians are doing poorly at selling magazines across the tabloid segment. Keeping Up With The Kardashians is drawing half as many viewers as it did when it debuted.

If the Kardashian industry has dried up, that’s bad news for the tabloids and paparazzi. Theories as to why you are all suddenly less interested in the Kardashians abound.

“I think it’s because Kanye West is so nasty and aggressive. People don’t like him,” Johnson’s publisher source said. “It’s rubbed off on Kim. It’s rubbed off on the whole family.”

But others think blaming it on Kanye is too easy, and it’s just that everyone is finally sick of reading about the Kardashians and the Jenners.

“It’s simple — overkill,” said Marc Berman of TV Media Insights. “The Kardashians are everywhere. They never take a break.”

Well they’re not going to take a break any time soon, so we think that to revitalize flagging interest in the American reality TV industry, the Kardashians should take a page from The Brady Bunch and The Cosby Show and bring in a new Cousin Oliver character. Like when Leonardo Di Caprio joined the cast of Growing Pains. Maybe Lindsay Lohan is available.

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  • FormerlyKnownAsWendy

    I am completely sick of them and never click on anything Kardashian anymore. I am doing my level best to be rid of them. The only reason you got me at all is because the headline said, “Tired of them” and I was like, “Hell yeah!” It’s time they went away. :)

  • Cee

    I was hoping we had reached peak Kardashian when she married Kris Humphries. Truth is that they pay the media to run stories about them. Doesn’t a magazine photographer follow them everywhere (i.e. Greek vacation)? There are so many exclusive pictures and stories. I mean, we knew Khloe would file for divorce hours before it became official. Kris Jenner is selling her family too much. Have you seen how many stories Daily Mail runs of them all of a sudden? Whats worse is that they have no redeeming qualities they are terribly annoying and absolutely talentless and people are starting to see how terrible they really are.
    A lot of magazine site commenters keep saying they don’t want so many Kardashian stories. Kris Jenner and magazines should be listening.

    Now if only I could get my cousins to stop saying that they’re “toootally a Kourtney” and “Bible!!”

    • DeanaCal

      Cee, I’m SO happy that I have no idea what those phrases mean!

  • Lindsey Conklin

    Meh, I’m over the kardashians!

  • Poetre

    Don’t worry, I’m not.

  • N. Chaplin

    I thought Kanye West was their Cousin Oliver? Maybe they need to bring back that chimpanzee they had early on. It must be big enough to rip somebody’s face off by now…

  • Ray Thomas

    Kris Jenner over-exposed the brand (Kardashians). What is the brand actually offering to improve the lives for the better of others? Nothing. People are going through hard times and the Kardashians and other corporations, celebrities seem to be without a clue as to the appropriate message to give others hope.

  • Marie Shanahan

    Wish tabloid entertainment would go back to where they used to be. Millions of people actually do read these things for entertainment, but everyday America was and could always be blissfully unaware of Hollywood – if we chose to be. This is why the Kardashians are met with so much scorn. Many, many people don’t give a flying fig for what they are wearing, how they attained their money or fame, who they are marrying, how much baby weight they lose or any other ego hang up that a handful of strangers from California have in their lives. They care about real news. Hollywood should go back to being what Hollywood always should be – and entertainment magazine that you have to CHOOSE to subscribe to. A lot of real people comment on these blogs because the Kardashians are, essentially, “trolling” the American media. So while there is interest, it’s eyeing some guy of “troll media predator” like a bug crawling up your wall. Wish they’d take their money and leave news to what is actually of importance to the USA. Sorry. :(