• Thu, Jan 16 - 12:15 pm ET

New American Apparel Mannequins Rock Lush, Full Pubic Hair

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A New York City American Apparel has unveiled mannequins that are causing a lot of stares and controversy–the mannequins have real looking nipples and highly visible pubic hair. While American Apparel no doubt did this for the shock factor, I’m just happy to see pubic hair represented in public as opposed to being something we pretend doesn’t exist.

Naturally, people are reacting with raised eyebrows and unfortunate disgust, and photos of the East Houston Street store are popping up all over social media. Here’s what we’re working with:

These models are a nice a break from your standard mannequin fare of bizarrely melted faces, impossible, boneless bodies, and a total lack of nipples. Gothamist called the store to ask some questions, and hilariously were told that the mannequins had never before been seen “in this configuration.” That’s certainly true, given that American Apparel’s usual configuration involves pigtails, training bras, and a warm bottle of milk.

I’m not a huge fan of American Apparel–specifically, their Chief Executive Perv Dov Charney–but I’ll take anything that increases representation of diverse bodies (then again, this is only diverse in the pubes region, given that this is still a thin, beautiful, white lady). While the response has mostly been along the lines of “wtf,” there’s been a few bummer reactions of disgust.

Sorry world, but women have pubic hair. It’s up to them whether they want to wax, shave, or do exactly nothing, and no option is superior to the others. I don’t know where we got this dumbshit idea that pubic hair on women is inherently disgusting, but I’d venture a guess and say it’s just an extension of the long held idea that women’s genitals and bodies in general are dirty and gross. That’s a bullshit idea and I’m tired of hearing about it.

While these mannequins are a good step forward for demonstrating realistic female bodies in public, it’d be nice to see, God forbid, mannequins depicting people of color, people with disabilities, people of different sizes, heights, and pubic hair. You know. People.

Photos: Instagram, Getty Images

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  • CMJ

    I don’t have a problem with this, but I have a sneaking suspicion that this was not done to promote any type of body acceptance.

    • Julia Sonenshein

      Oh not a chance!

    • Samantha Escobar

      That’s really the only thing that bums me out about this–it was done to be shocking, like everything else AA does. Though, of course, hopefully since AA is enormous and lots of other companies use it as a model for their own weird overpriced shitty stores, it might happen elsewhere, too.

  • tifygodess24

    She looks fab! but Honestly , All I can think of when I look at a bush like that is all the little hairs she’s going to leave behind everywhere she goes ( public toilet seat , dressing room! …. ) Yikes. Interesting approach though , too bad it’s not for real and more for shock value. But look it started a conversation and that’s the best place to start :)