Quick poll: When you think of baby clothes, what do you think they should be? If your answers include, “soft” and “washable,” you’re like most of the people we just consulted, many of whom are young people who have not actually seen a baby in real life and would have no idea how a diaper worked if their lives depended on it. But they still figured “soft” and “washable,” because those things just seem obvious unless you’re a Kardashian.
“Until you have your own child, you don’t realize how important it is for fabrics to be extra soft and accessible,” said Kim Kardashian of her experience with the new Kardashian Kids collection of baby clothes. It’s a good thing North West came along, or else all the babies would be wearing burlap and mini Gaultier corsets.
The idea of a Kardashian baby collection started circulating as soon as Kim announced her pregnancy, but the Kardashians maintain the idea started way back when Kourtney Kardashian was expecting her own baby.
“We started this idea when Kourtney was pregnant with Penelope,” Kim said. “It was mainly Kourtney who was the inspiration, but as I got pregnant, I started to chime in.”
We can just imagine the meeting where Kim suddenly bursts through the doors and shouted, “Wait a minute, guys, I’ve just had an epiphany! What if we made baby clothes that were soft?!”
Kim has completely reinvented the world of baby clothes.
This ad posted by Kris Jenner should be a warning to us all: If you let a baby play with glitter, you will never again be without glitter.
While North West wears Givenchy and Hermes, the Kardashian Kids line is intended as a budget option, with prices ranging from $14.99 to $29.99.
According to WWD, the 30-piece line will drop on March 15 and sell exclusively at Babies ‘R’ Us stores and online. It includes leatherette, gold embroidery, peplums, lots of butterflies and gold polka dots, lace, and leopard print.
The clothes sound ridiculous on paper, but the samples are adorable and we’re sure the line will be cute as hell on actual babies. It’s very difficult for baby clothes to be unappealing unless they have particularly objectionable sayings written on them. A baby dressed all in leopard print is adorable, the same way an octogenarian in leopard print is awesome. We’re a bit ambivalent about the idea of a leatherette peplum, though.