• Fri, Feb 28 - 12:22 pm ET

Photoshop Of Horrors: Kelly Osbourne Is Unrecognizable In Her MAC Campaign

Kelly Osbourne has an exciting new collaboration coming out with MAC Cosmetics, but for some reason she and the company have chosen to promote it with some images so heavily Photoshopped that Osbourne is nearly unrecognizable.

Photoshop is an excellent tool that can be used to do wonderful things like cover Kate Middleton in tattoos. It can also be used for evil, like generating makeup ads so obviously fake that we would never consider buying the advertised products.

Osbourne is releasing a makeup collab with MAC, and she recently posted a sneak peek at her collection on Instagram, noting that it would debut on June 14. But when we saw it we did a double-take, because without the purple hair and her name across the top, we would have been hard-pressed to name the celebrity in that picture.

For the sake of comparison, here is Kelly Osbourne at the American Music Awards:

2013 American Music Awards Kellly Osbourne

And here she is at the premiere of RuPaul’s Drag Race a week ago:

kelly-osbourne-rupaul-drag-race

We like her slicked-over hair and choice of red carpet tuxedo for the Drag Race event, but in neither shot does she look much like her cosmetics ad. In the MAC campaign, her face is noticeably slimmer, her eyes bigger, her lips appear to be a different shape entirely, and her eyebrows seem to have gotten a bit of a lift. On top of that, she got the general “poreless porcelain doll” filter applied to seemingly every cosmetics ad ever.

We’ll never understand the purpose of this excessive Photoshop on cosmetics ads. Removing a model’s pores does not make us want to buy foundation. It just annoys us because we cannot tell how your foundation photographs if you have Photoshopped it all away along with the skin. This reminds us of the mascara ads that show eyelashes magically lengthening, which always confuses us because the growing lashes are clearly animated by computer. Ours will look nothing like that. A well-lit, un-Photoshopped picture showing us what the makeup in a collection actually looked like would make us much more inclined to make a purchase.

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  • Andie

    Thanks to Photoshop, she totally looks like Fergie in that ad.

  • Tinyfaeri

    It’s like they stretched her face out, not just made it thinner. :(

  • Futuralon Futuralon

    I bet they did that thing where they took one eye, duplicated it, mirrored it, then pasted it over the other eye. Even the most carefully made up person will have asymmetrical eyelashes. I guess advertisers think people are stupid.

  • kj

    That’s irritating, her square jaw is one of her most unique features and they basically removed it

  • Jessica Cha

    MAC ALWAYS makes their models look like drag queens. They always fibonacci the shit out of their model’s body to make them “seem more attractive” which to be honest, is a bunch of bullshit. When someone has a unique look like Kelly Osbourne, you can’t just take that away from them to suit your own needs.

    It’s a shame when they can’t just be happy that she said she would do their ad. MAC makes spackle, not make-up. They should be be grateful for what business they can do, appreciate their models and thank their clients.

    But we live in an age now, where nobody says thank you or please.. few and far between actually appreciate others.. it’s sad.

    Kelly Osbourne is more beautiful naturally than they could ever change her into.