Kate Upton has been named the new face of Bobbi Brown Cosmetics, and she tweeted a preview photo that is absolutely lovely. They managed to only hint at that bombshell thing Upton does so well, which in some cases can be a bit overdone and trite. But this has a decidedly timeless look, and doesn’t hit us in the face with “I’m a pin up girl!”
â€” Kate Upton (@KateUpton) March 21, 2014
Upton, who was recently revealed to be a lot more than just a nice pair of breasts, looks beautiful in a white button down with winged eyeliner, strong brows, and rosy cheeks. I love that it’s not overdone or costumeyâ€“it’s just beautifully sexy. The mature and sophisticated look on Upton is a refreshing and somewhat novel take, since she’s normally styled like a spring breaker.
In a promotional video for the campaign (wait, is that a commercial for commercials? Okay), Brown complimented Upton’s confidence and highlighted the role it’s played in her brand, to which Upton responded:
â€śComing from you, thatâ€™s pretty amazing.Â Definitely my mom gave me a lot of confidence. I was so excited to meet Bobbi, because youâ€™re such an inspiration and your products have been everywhere growing up. My mom used them. We used them.â€ť
It’s funny that she said that bit about her mom, because Bobbi Brown is one of the brands that I think of most when it comes to “mom brands,” but in the “mom brands that I use” category. Bobbi Brown seems to have found a somewhat ageless niche, which I love. Regardless of your feelings about beauty or makeup, it can be something that mothers and daughters share, and I related to Upton’s statement about sharing Bobbi Brown products with her mom (my mom and I both use Clinique‘s Dramatically Different Lotion. I can’t really stand the smell, but it’s home).
I’m excited to see the campaign in full, and I think the photo we’re working with so far is stunning. The ads will start appearing in magazines in July, so here’s to hoping for more timeless beauty and elegance.
Photo: Pascal Le Segretain/Getty Images