Snickers Fails To Make Catcalls Empowering, But We Give Their Effort A Golf Clap

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Snickers released a new commercial in Australia featuring a group of construction workers shouting affirming comments at passing ladies in the name of female empowerment. It’s a wonderful idea until, two seconds later, you realize that perhaps this message would have been a lot more merited had it been done in a different way. Maybe even so far as the opposite way. Because, while it’s nice to be complimented, it’s a lot less nice to have those compliments delivered to you from a scaffold 15 feet in the air as you try to stealthily remove a wedgie or something.

What I’m saying is that I appreciate that Snickers is trying to make a comical but important comment about the misogyny that women deal with. And the sentence, “A woman’s place… is wherever she chooses,” does sound quite nice in an Aussie accent. But that’s where my list of pros unfortunately end. Because it’s all well and good to claim that you’d like to show a woman the respect that she deserves, like one of the guys does, but it’s another thing entirely to actually do that. Step one: maybe don’t publicly harass her or assume that she’s walking around looking for a stranger’s validation.

Also, and I can’t stress this enough, ending this video with their usual slogan “you’re not you when you’re hungry” was a bad, bad idea. I know, at the end of the day, they’re trying to sell hunks of chocolate to the people. But if depriving people of Snickers is the way to get them to stop shouting crude things to me on the street, then I’ve finally found my life’s calling.

Here’s the video for you to decide how you feel about it. I personally would have tweaked it a little (okay, a lot), but I’ll at least admit that it’s a step in the right direction away from whatever it is that goes down during the Super Bowl.

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    • Lindsey Conklin

      ohhh geez….you’re right about the accents though!! I much prefer their betty white/sports “that’s great, but who are the chefs?” ideas

      • Olivia Wilson

        Yeahhh. But A for effort, I suppose.

    • GL

      Okay, one, that was hilarious. Two, that was misandrist, and probably a bit classist. It was totally clever and daring: it pointed to an actual problem in society, which is also a bit of a cliche at this point, and made fun of the men specifically that do it. It implied that for low-skill trades-work males to be nice to women, they must be experiencing some fundamental chemical imbalance. That sucks for dudes in the construction industry, but otherwise it’s a pretty spot-on critique.

      I’m interested in what you think “the total opposite” might be. Maybe if the male construction workers started heckling male passersby? No, that would be somehow making fun of gay people. Oh, what if the male construction workers were replaced with female construction workers, heckling male passersby?

      • Olivia Wilson

        I agree! And along with women, construction workers should be side-eyeing the heck out of this commercial.

        Also, by opposite, I meant that they would have just not been catcalling the women in the video at all.

    • Crayzcheshire

      so… a normal dude who isn’t hungry would never shout those things… is that what I’m supposed to get from this?? Other than the snickers tagline at the end I actually really loved this!

      • Olivia Wilson

        Right, I thought their hearts were in the right place. But maybe they could’ve thought a little bit harder about the finished product.

    • diane kaston

      yucky bad taste, maybe it was the teenagers who eat the candy they were aiming for?

    • ktree

      This was so neat until the end, when it was made clear that only people who “are not themselves” would say stuff like that. SO CLOSE

    • Amanda

      I actually like this commercial. If random strangers shouted compliments at me on the street it would make my whole day. Especially if I was expecting them to be weird catcall things