The iconic London look of the 60s is as relevant as ever in today’s beauty scene. The “Mod” looks of the era are back, with today’s girls applying bold strokes of mascara, and finding inspiration in the classic looks of the past. Rimmel London is celebrating the mod look by releasing a video series that demonstrates how modern mods are reinterpreting the style.
Rimmel London’s ScandalEyes Retro Glam mascara plumps and curves lashes for an eyeconic 60â€™s look. The hourglass brush is shaped to the lash line, pushing lashes up and out to create the bold, wide-eyed look the featured mod girls wear so well.
Watch the first two episodes in the series for more:
Part 1: Inspired by Mod
Part 2: Original Mod
If you feel inspired, show Rimmel London your mod look using #ModMonday on Twitter, Instagram or Tumblr for a chance to win a trip to NYC to see Britain’s hottest boy band (plus a $1,500 shopping spree, hair and makeup, and VIP transportation to the show)! Hurry up! Contest ends April 14th! Click here for more information: http://rimmelmodcasts.com