The Clothing Line Paying Lea Michele To Attend Coachella Should Probably Google Coachella First

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If you thought the strangest part of Coachella was the rich people spending hundreds of dollars to smoke weed in mud pits, get ready for some way weirder news! According to the Daily News, a handful of big-name celebrities are receiving hefty paychecks to attend the festival… and they’re some of the last people you’d expect. In the DN‘s own words,

Lea Michele will earn a cool $20,000 from Lacoste to wear its clothes while she rocks out to headliners OutKast, Muse, and Arcade Fire, while Vanessa Hudgens is being paid $15,000 by McDonald‘s to hit the festival.

Uh, what? This is confusing on so many levels. Let’s break it down, bit by bit.

  • Who hires Lea Michele to improve their image? I don’t know her, and I’m sure she doesn’t totally deserve her High Maintenance Diva reputation, but she’s not exactly a heroine to the wearing-flower-crowns-while-dropping-molly crowd.
  • Does Lacoste understand what Coachella is? Does Lacoste understand what they are? Starchy polos and overpriced boat shoes are pretty much the exact opposite of what appeals to hippy concertgoers.
  • Does Vanessa Hudgens really need incentive to dress like a Shakespearean fairy on heroin? She lives every day like it’s Coachella. She breathes Coachella. There’s no way she needed a paycheck to attend.
  • What is McDonald’s getting out of this? Vanessa isn’t a big enough star that people will see her eating McDonald’s and start cravings nuggets to be just like her. Will she be wearing their logo or something? I feel like she’d be eaten alive for dragging that kind of capitalist bullshit into the Hippie Culture Capital of the World.

I mean, a big part of Coachella seems phony to me– there’s something sad about people spending big bucks at Urban Outfitters and Free People to try to look like they don’t even care– but I know it’s an event that some people live for, so this news kind of sucks. Here’s hoping that all this new branding and product placement and Lea Michele-ness won’t ruin anybody’s muddy acid trip.

Via Daily News / Photo: Getty images

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    • Kaitlin Reilly

      I do not get how Vanessa Hudgens and McDonalds are working together. Is she sitting around by the McDonalds tent, eating burgers in a flower crown? Lacoste doesn’t scream Coachella to me, either.

      • Crayzcheshire

        maybe she’ll use the brown paper bag like a purse

      • Kaitlin Reilly

        Ooh! Yes! Too bad that she’s not working for Burger King, she could have traded in her flower grown for a BK one.

    • Izzy

      Lacoste has had a pretty popular Pool Party and VIP section at Coachella for many years now. For some reason, it seems to work for them, because they come back and do it all again each year. And Lea Michele already got paid to wear Lacoste at Coachella in 2011 and 2012, so I guess she achieved the goals they had when they approached her to wear their clothes in this event in the first place, as they keep calling her to do the same each year.

    • Sarah

      This is what Coachella has become. There are different types of Coachella goers: some go to experience and see, while others go to be seen. It didn’t start out that way. In the beginning it was mostly one type of fan- the one who was there for the music. It is trendy now and has been co-opted by corportions and fashion magazines. It’s one big PR event. The old school fans either accept that Coachella has sold out or they stop going.

      • Char

        This! That’s why it’s Localchella for me every year now.

      • Sarah

        Is “Localchella” when all the bands in town play warmup gigs at the local venues? I do this too. It is awesome. Didn’t know it had a name. :)

      • Char

        Yes it is! Haha I’ve only started hearing it called “Localchella” in the past few years though.

      • cassymartinez

        It’s all about Brokechella.

    • spring bling

      who cares? its about the music.