Desigual Horrifies Spain With Wildly Offensive Mother’s Day Ad Featuring Crazy Condom-Piercer

What the shit, Desigual?

Sunday, May 4 is Mother’s Day in Spain, and fashion brand Desigual decided to celebrate with the most bizarrely offensive commercial we’ve seen in a long time. It starts out with a model vamping in front of a full-length mirror and checking out her stomach, then stuffing a pillow under her dress so she looks pregnant. She likes what she sees. So far, so good. It’s cool to see a young, attractive woman who is totally stoked about being pregnant.

But then she whips out a package of condoms and stabs them each with a pin. She gives her mirror reflection a flirty little shrug, and flounces off on her way. “Happy Mother’s Day!” the ad proclaims.


Condom-piercing is not OK, and this woman is no longer a fun lady in a bright dress, she is insane. The cute shrug at the end has me convinced she is a sociopath. What is this person doing? Did I start watching an episode of Dexter by accident? I do not want to buy anything this ad is selling.

According to Digital Journal, Desigual says the ad was supposed to be light-hearted and funny. (That’s what people always say when they create something so offensive that everyone’s minds are blown.) I personally cannot wrap my brain around what this ad was supposed to accomplish. Was it supposed to make us want to buy dresses? Flatter mothers into buying themselves sexy Desigual dresses? Remind kids to call their moms? Whatever it is trying to do, it is failing hard. This ad is a terrible way to sell dresses, and an even worse way to celebrate Mother’s Day.

The Local reports that the response to the ad has been overwhelmingly negative, with men and women all over Twitter responding to Desigual in some variation of, “WTF were you thinking?”

Desigual has responded to the controversy by removing the scene with the condom-piercing from the commercial, so now it’s just a lady dancing around and happily imagining what it’s like to be pregnant. The original is still available online, if you want to horrify yourself into a coma.

(Video: JotaTVQ, Giphy)

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    • Kenny Sands

      The little prick. . . .

    • Elena

      It’s not as if Desigual had plus sizes in their regular stores, either, never mind pregnant-friendly sizes.

      /Has too much boob to fit in Desigual dresses anyway

    • KarenMS

      Just curious, who’s supposed to be offended by this?

      • Katie

        Maybe people who don’t appreciate women secretly “removing the goalie” in order to trap someone and/or just get knocked up with out the partners consent?

      • Elena

        Dunno. Women who don’t like ads that make them look like stupid superficial bitches who’d get pregnant so they could look cool in a dress and psychopathic enough to do that by sabotaging their partner’s contraception? Is that enough for you?

    • guest

      Can you explain me why being spanish and living in spain i find out about this add in an american website? I think this is the call out i needed to stop studying and relax