So apparently not everyone got the memoÂ on positive body image and making the term “plus size” obsolete. Complex is reporting that a Japanese brand actually has a “fat” clothing size. Yes, really. If you thought that plus size was a derogatory term, imagine going into a store and asking, “if they haveÂ that blueÂ top in the fat size.” Just when I think that we’re making progress with flattering clothing for all body shapes and sizes, I hear something like this and wish for the days when commercial sizing didn’t exist. (I yearn for the simpler times of sewing clothes by hand and essentially having your own coutureÂ wardrobe.) ThisÂ almost makesÂ having a size zero seems normal in comparisonâbut not quiteÂ because zero means nothing, and no one will ever be thin enough to be considered a nonentity.
The clothing company is a menswear brand called, Fatyo, so maybe it would have made sense if all the sizes had “fat” in them. i.e. Fat 1, Fat 2, Fat 3, etc.Â (good brandÂ personalization and promotion)Â Instead they decided to create four different sizes instead of the standard small, medium, large and extra large.
Here’s a snazzy pair of shorts with the available sizing options:
If you thought having a “fat” size was bad, there is also a “jumbo.” Frankly I’m surprised they didn’t just write “too big to shop here” on the label.Â Not to be left out, the opposite end of the sizing scale starts with “titch” and “skinny.”Â I don’t know whetherÂ ”titch”Â refers to the yellow mop-headed book character of the same name, but I doubt it’s complimentary either way. Clearly they thinkÂ skinny is the onlyÂ aspirational size. Ergh.
They say that some stores inÂ Japan use alternative names for sizes, but any international clothing converter will tell you that they also have standardÂ numerical sizes that don’t manage to make your shopping experience unpleasant. Plus, I can think of a lot nicer names, that would actually encourage people to buy the clothes, rather than want to throw a brick through the store window. (How cute would it be if sizes were named after flowers?)
TheÂ only question that remains is would you ever shop in a store where you had to buyÂ the “fat” size,Â even if the clothes were died-and-gone-to-heaven-amazing? I think that would be a definite “no.”