Clothing Brand Starts ‘Fat’ Size Label, So Get Ready For Summer Shopping To Be Even More Fun

So apparently not everyone got the memo on positive body image and making the term “plus size” obsolete. Complex is reporting that a Japanese brand actually has a “fat” clothing size. Yes, really. If you thought that plus size was a derogatory term, imagine going into a store and asking, “if they have that blue top in the fat size.” Just when I think that we’re making progress with flattering clothing for all body shapes and sizes, I hear something like this and wish for the days when commercial sizing didn’t exist. (I yearn for the simpler times of sewing clothes by hand and essentially having your own couture wardrobe.) This almost makes having a size zero seems normal in comparison–but not quite because zero means nothing, and no one will ever be thin enough to be considered a nonentity.

The clothing company is a menswear brand called, Fatyo, so maybe it would have made sense if all the sizes had “fat” in them. i.e. Fat 1, Fat 2, Fat 3, etc. (good brand personalization and promotion) Instead they decided to create four different sizes instead of the standard small, medium, large and extra large.

Here’s a snazzy pair of shorts with the available sizing options:

If you thought having a “fat” size was bad, there is also a “jumbo.” Frankly I’m surprised they didn’t just write “too big to shop here” on the label. Not to be left out, the opposite end of the sizing scale starts with “titch” and “skinny.” I don’t know whether ”titch” refers to the yellow mop-headed book character of the same name, but I doubt it’s complimentary either way. Clearly they think skinny is the only aspirational size. Ergh.

They say that some stores in Japan use alternative names for sizes, but any international clothing converter will tell you that they also have standard numerical sizes that don’t manage to make your shopping experience unpleasant. Plus, I can think of a lot nicer names, that would actually encourage people to buy the clothes, rather than want to throw a brick through the store window. (How cute would it be if sizes were named after flowers?)

The only question that remains is would you ever shop in a store where you had to buy the “fat” size, even if the clothes were died-and-gone-to-heaven-amazing? I think that would be a definite “no.”

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    • Hayley Hoover

      Um, wow.

    • Samantha Escobar

      1620 yen sounded like a lot but then I remember it’s like $16 which I still would not pay in order to be called names by a brand.

      I’m actually totally fine with the term “fat” when I know for sure it’s being used in a non-derogatory manner (like “fatkinis,” etc.), but I’m really not convinced that’s the case here.

      • FormerlyKnownAsWendy

        This just totally reminded me of my Japanese roommate in college (who’d been in America like 3 days) who had a really awesome camera. I asked how much it was and she spent like 5 min. doing math and came up with the answer, 1 million dollars. Lost in translation.

    • J_Doe5686

      Um… I’d skip it!

    • amelisha

      I’m little by Western standards, if not Asian ones, and so I’d definitely buy size “fat”, as I think it’s kinda funny. But that’s totally my privilege as a slim person talking and I can see how it’s pretty awful, objectively. But I just picture a friend’s Asian grandmother telling me (size zero to two in North America) how chubby I am and have to agree that in Japan, I probably am size “fat”….

    • Fryderyk Bukoski

      I think choose the clothe first and then check fittings if you feel comfortable to wear it obviously buy the clothe otherwise extend the size until it fit with your torso.

    • CW

      The reason sizes 0 and 00 exist is because of vanity sizing. What used to be a 10 is now a 6, so what used to be a 4 is now a 0 and what used to be a 2 is now a 00. It’s ridiculous, but blame the obesity crisis in this country.