• Fri, Jun 13 - 9:13 am ET

So This Company Discovered The Secret To A Perfect Fitting Bra

True&Co Bras in a boxSorry Victoria, you’re not the only one with secrets! Though you probably know this one: boobs are like snowflakes and none are the same–sometimes not even the two breasts you have. Symmetric or not, it can be difficult to find a bra for any shape or size, which is why 85% of us are wearing the wrong bra size. So the vast majority of us will be pleased to know that this is the week of bra inventions. First we had a strapless bra that could actually support larger breasts, and now there’s a bra range that fits your breast shape and not your size. True&Co. have collected data from over 500,000 women and created the TrueSpectrum range. Here the brand’s philosophy:

“True&Co. believes every woman deserves to feel comfortable and look great. So we created a better bra shopping experience that makes finding the perfect style quick and simple—no fitting rooms, no measuring tape, just the bras that fit you best.”

The innovative range uses “a unique algorithm” to find your fit, based on the data collected from a variety of different breast shapes and sizes. I’m sure the algorithm is a lot more complicated than the old measure your band and cup and subtract the two formula, because the True&Co. have identified 6,000 different breast shapes. Though they have yet to design a bra for every one of those shapes, (give them time) they have eight color-coded sizes that are divided into fuller and shallower cups.

True&Co True Specrum Sizing

To figure out your size, you take an easy online quiz, which considers things like whether your straps dig in, band placement (or if it’s always riding up!), cleavage spillage and what you like about your current bra.

The interactive survey even offers customized tips. (FYI: If you’re still wearing your bra on the loosest hook and it’s over a year old, you might want to try moving it to the middle one since it may be stretched out) Once you answer all the questions, you’re given a color for your bra fit type such as Sapphire (shallow-bottom), Chartreuse (shallow-sides) and Vermillion (full-bottom). It sounds so much more fancy than 36C doesn’t it?

True&Co Bra Quiz

And before you jump to conclusions that this is an everyday nude t-shirt bra range, think again. In addition finding the perfect fit, True&Co. haven’t forgotten about style, so there’s no need to bring out the sequins. Here’s just a preview of what’s on their website:

True&Co Bras

They even have a handy ‘fits you’ symbol, so you know what styles work the best for your body shape. Oh and did I mention prize? As you can seem the prices aren’t that much more than Victoria’s Secret. Most styles are in the $40-$60 range with some as low as $28. If Victoria doesn’t know this secret, she’s going to be pissed when she finds out.

(Photos: True&Co.)

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  • amelisha

    Sorry I post to complain on every bra post ever, but I signed up for this and got told they have no matches for me. Apparently it only works for people who are pretty standard sizes. I was so excited and then so sad, so be warned that if you’re not a common size it might not work at all.

    • Elizabeth

      Me too! I’m 30E, which I don’t feel is too exceptional a size.

      eta: I didn’t mean that to sound like “yeah I’m NORMAL so I DESERVE to find my size!” — I think everyone should be able to find their size — just that 30E is common enough that it seems weird that they wouldn’t stock it.

    • eastofSF

      Yup. No matches for a 40DD.

  • Shannon

    I actually disagree- I’m a 32E, which is a really uncommon size, and I’ve found great success with T&C. Their bras are pretty and sturdy. (And no I have no affiliation with the company, just ordered from them before and was really satisfied with my experience.)

    • amelisha

      Jealous. My band is a 28 so the site wanted nothing to do with me, lol.

    • Ani

      They didn’t have my size either…32FF

  • Natalie

    This is what I got

    19% of women are shaped like you. Your breasts are particularly rounded at the base, and are gorgeously full.

    YOUR SHAPE
    Full

    YOUR POSITION
    Bottom Happy

    YOUR SIZE(S)
    32DD, 30E

    And got told they don’t support my size. Even though only “19%” of women have my size/shape, I don’t really think Full and 32DD is that crazy unusual. I’m sad.

  • CrosslyStitched

    I was told..l.”The size you entered is out of our current size range.” I won’t be going back.

  • loser_sneeze

    Took the quiz and got ‘Citrine’, 32D/32DD. Interesting.