These YouTube Beauty Blogger Tutorials Are So Expensive You’d Need A Million Bucks To Follow Them

fleur deforce putting flowers in her hair

Have you ever gotten sucked down the rabbit hole of beauty videos on YouTube, emerging for air only after realizing that you’d need four times your current paycheck just to replicate some of the tutorials? Half the fun of watching beauty bloggers is imagining yourself as the kind of person who could buy Louboutins on a whim, but sometimes these videos go beyond “aspirational” and just become… ridiculous. If you’re looking for a laugh, here are three videos that make Carrie Bradshaw’s closet look like a Forever 21.

blair fowler

Blair Fowler is a 21-year-old mogul who, along with her equally talented big sister, has earned a big chunk of money from her makeup tutorials. While her success is totally deserved, it may be warping her sense of reality when it comes to the beauty products that average young women can buy. This particular video is bound to be on the pricier side, considering the litany of high-end products she uses. Including:

  • Pixi skintreats Glow Tonic – $29
  • Liz Earle Skin Repair Moisturizer – $39.90
  • Antipodes Kiwi Seed Oil Eye Cream – $43.73
  • Laneige BB Cushion – $34
  • Diorskin Sculpt – $49
  • Bobbi Brown Concealer and Foundation Stick Pro Palette – $290
  • Covergirl Concealer Balm – $8
  • Chanel Pressed Powder – $50
  • NYX Loose Powder – $10
  • Josie Maran Argan Illuminizer – $36
  • Bobbi Brown Pot Rouge – $26
  • Mac Bronzer – $25
  • Smashbox 24 Hour Photo Finish Shadow Primer – $20
  • Too Faced Natural Eyeshadow Palette – $36
  • Urban Decay Deluxe Eyeshadow Palette – $29
  • Nars Cordura Eyeshadow Duo – $35
  • NYX Eyeliner – $10
  • Brow Bar to Go by Whitening Lightning – $48
  • Marc Jacobs Magic Mar’cer Precision Eyeliner Pen – $30
  • Bobbi Brown Pretty Powerful Mascara – $25
  • Kiss Ever EZ False Lashes – $6.49
  • Duo Lash Glue – $9
  • YSL Lip Liner – $30
  • Mac Lipstick – $16
  • Stila Cosmetics Lip Glaze – $15
  • Redken Satin Wear Blow Dry Lotion – $18
  • Kerastase Lift Vertige Medium Hold – $35
  • Kerastase Spray a Porter Flexible Hold – $35
  • Oribe Dry Texturizing Spray – $21.50

All of these add up for a grand total of $1069.62. Probably not the most reasonable, but maybe that’s just me.


Meet Lexi, the fashion blogger who owns more Christian Louboutins than you’ve probably ever seen in real life. In this video, she takes us through half of her collection… which, if sold on Ebay, could pay off my entire car.

All of these shoes (which, by the way, are only the second half of her collection) come out to about $12,276.03. I can’t say I have the exact same priorities when it comes to my money, but who am I to judge? If you want to watch the first half of her collection, you can see it here.


Fleur DeForce is known for being one of the more down-to-earth beauty bloggers, even though she has a taste for luxury and her closet is enviable as hell. Still, this video (which is meant to be an accurate representation of how the average woman would get ready for a wedding), will bring you down $832.98– just for the makeup and hygiene. All the products she uses are listed in the video description, if you dare.

Photos via YouTube

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    • Michelle

      my favorite is dope2111 – #1 she’s amazing. #2, she turned me on to Coastal Scents makeup, which is super affordable, and for the most part very good quality. I got an 88 palette of eyeshadows for like $24 on sale, and they don’t irritate the crap out of my eyes (semi allergic to most) but yea, i can’t afford to go out and buy a ton of makeup.

      (dope2111 does a lot of look alike makeup and halloween stuff, but her regular ones are awesome too)

      edited: i went to look at her recent stuff, and yep, she’s on the expensive bandwagon now too i think. but go check out her older stuff!

    • Michelleannel

      I thought the products were sensible considering they last a long time and these girls do everything themselves. A hair blow out would be $40. A manicure $35. Fake tanning: $50. Make up application $80+

    • Katelynn

      I don’t think that makeup tutorials are meant to imply that you have to go out and buy every single product in order to do the tutorial yourself. Most of the time, makeup tutorials teach you specific techniques, such as how to make the perfect eye wing, how to apply contour correctly, etc. It would be unreasonable to assume that everyone watching a tutorial would have or would buy the same exact products as the ones that are used.

      • Pam

        I agree! It’s fun to just see what different girls like to use-it doesn’t mean it can’t be achieved with more affordable products. I care more about the application than the physical products.

    • PhoebeCDonmoyer

      Half the fun of watching beauty bloggers is imagining yourself as the kind of person who could buy Louboutins on a whim, but sometimes these videos go beyond “aspirational” and just become… ridiculous.

    • ang

      I don’t understand why you included Lexi here. The title of this article is “These YouTube Beauty Blogger Tutorials Are So Expensive You’d Need A Million Bucks To Follow Them.” That is not a beauty tutorial, Lexi was just showing her collection because people wanted to see it. If she has money, so what? She can spend it however she wants and she’s not telling anyone they have to buy all those shoes either. Really pointless to include that in this article.

    • Charmless

      Yeah, Fleur DeForce is using a bunch of luxury products, but she’s also using Barry M eyeliner, so it’s not like she’s a brand snob. I went a bit crazy stocking up on MUA and Barry M when I was in the UK.

      I watch high-end videos for the technique. Lisa Eldridge has some great videos for daytime looks, but I don’t need that YSL lipstick to do a statement fuchsia.

      Dupes are a girl’s best friend. I swear by those Pinterest boards.

    • MaryWynn

      Fleur isn’t a snob, but she does like some expensive stuff. Still one of my faves.

      I actually unsubscribed from Lexi’s channel for this exact reason though. I’m never going to bother with half the stuff any of these “gurus” do, but it was too too much all the time. Just one of her feet could be a month of rent for me.

    • Cassie

      Yeah, this hits close to home. I convinced myself that I owned a bunch of high end makeup because I know so much about it from beauty bloggers. Then someone asked, and I realized that I don’t own any. It takes me a day or two to stop thinking that a $50 foundation is in anyway reasonable for me.

    • Roger Tyson

      “Don Rickles’ GPS Mocks The Internet”…

      Featuring The Queen Of Makeup Tutorials – Michelle Phan!