• Thu, Jul 3 - 9:23 am ET

This Skin Color Matching Project Is About So Much More Than Foundation Shades

Angelica Dass Humanae Pantone Collage

Though beauty companies might want to take a look at this before they decide to sell only six foundation shades. We’ve seen a lot of interesting photography projects, and some good uses for photoshop, but we have yet to see a project like this. These photos show that there aren’t a few “common” skin tones that everyone fits into. Skin colors are way more complex than “black, “brown,” or “white.”

Angélica Dass started the Humanae project with the goal of cataloguing all human skin tones. Humanae is a work-in-progress with no definitive end date. Angélica photographs volunteers of all ages, genders and ethnicities, then uses the Pantone color guides, the world’s leading color system, to identify the alphanumeric color of the individual’s skin. The background of the portrait is then dyed the same shade as the model’s skin.

The project’s goal is simply for you to interpret it and promote discussion:

“The audience is free to read into it. The ultimate goal is to provoke and bring, currently using internet as a discussion platform on ethnic identity, creating images that lead us to match us independent from factors such as nationality, origin, economic status, age or aesthetic standards.”

Take a look at some of the photos from the project:

Pantone Angelica

Humanae’s creator, Angélica, photographed herself.
Pantone 958

How CUTE! As I mentioned previously, the project doesn’t restrict any volunteers from participating. All nationalities, ages and genders are featured. Who in their right mind would ever want to exclude an adorable baby?

Humanae 675

To see more on the Humanae project, check out the Tumblr account and Angélica’s website.

[h/t POPSUGAR]

(Photos: Angélica Dass)

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  • Samantha Escobar

    Oh my goodness, I love this.

  • LadyClodia the Modest Rat

    This is really cool.
    When I went to Sephora a few weeks ago for new foundation they used a scanner to get the Pantone color of my skin tone, and the scanner matched my color to the best matches of foundations. I don’t remember what my Pantone color was though.