• Wed, Jul 16 - 10:13 am ET

Props To JCPenney For Featuring A Range Of Real People Mannequins In Their Store Windows

JCPenney Mannequins 1Customers certainly aren’t all the same shape and size, so doesn’t it make sense that the mannequins shouldn’t be uniform clones of each other as well? Recently, we’ve seen stores becoming more inclusive to different body shapes. A designer bridal boutique carries speciality sizes and J. Crew is expanding into smaller sizes (for better, or for worse). JCPenney is now promoting a more inclusive, positive body image. Instead of the typical one-sized plastic models, the retailer is displaying five mannequins with different body shapes in the window of their Manhattan Mall store as part of their “When it fits you feel it” campaign.

The mannequins were designed as part of the The Today Show’s #LoveYourSelfie campaign, which encourages greater acceptance of all body types. The five mannequins are based around real people, including: Dawna Callahan, who uses a wheelchair; Ricardo Gil, who has dwarfism; Desiree Hunter, a 6-foot-1½-inch college basketball player; Beth Ridgeway, who is plus-size, and Neil Duncan, a former Army paratrooper who lost parts of both of his legs in Afghanistan.The mannequins are showcased with the person’s name and description. They will be displayed at JCPenney’s Manhattan store until the end of August.

It’s nice to see that they selected inspirational people and a range of body types. Hopefully this isn’t just a one time thing, and they will regularly start featuring a range of different mannequins, in all of their stores. Normally I don’t promote copying, but I think this is a great idea that other stores can get inspired by too.

(Photo: NBC Today)

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  • Jenni

    It’s crazy that it took a company this long to do this.

  • cynthiawallen

    Josiah . although Jacqueline `s stori is surprising, last week I bought
    themselves a Chrysler from having made $5060 thiss month and-in excess of, 10/k
    last-month . it’s realy the easiest-work I have ever done . I started this 4
    months ago and pretty much straight away was bringin in at least $78 per-hour .
    why not look here C­a­s­h­f­i­g­.­C­O­M­

  • theresactardif

    Josiah . although Jacqueline `s stori is surprising, last week I bought
    themselves a Chrysler from having made $5060 thiss month and-in excess of, 10/k
    last-month . it’s realy the easiest-work I have ever done . I started this 4
    months ago and pretty much straight away was bringin in at least $78 per-hour .
    why not look here C­a­s­h­f­i­g­.­C­O­M­

  • arrow2010

    Scratch that company from my shopping list. I only want to look at ideal bodies.

  • kim78b

    visit site………

  • MCR

    I appreciate the thought, as long as it isn’t just (literally) window dressing, and the store intends to offer clothing in a wider range of sizes. I’m a tall woman who can’t buy pants in my length within 100 km of home, and related to a man who can hardly find clothing for his 5’4″ height, and to multiple women who have to shop online for clothing that fits one or another body part. These are the same human variations that have been around for a great many years, and they all have to wear clothes. There should be more of a range available in general.