Controversial Cult Fave: Is Diorshow Mascara Worth The Hype (And $25 Price)?

Controversial Cult Fave: Is Diorshow Mascara Worth The Hype (And $25)?When we started the Controversial Cult Fave column last month, we asked our readers which popular, ultra-hyped products would be the best to review. One of the makeup items that continuously came up was the beloved Diorshow Mascara by Dior, a product that I have admittedly coveted since I was pretty young despite not knowing whether it actually worked or not. This week, we’re going to figure out whether this famous favorite is worth its $25 price tag and big reputation.

What It Claims

This is how Dior describes the mascara on its site:

Runway mascara with extreme volume and a “”lash-extension”" effect.

Diorshow combines the legendary power of its XXL brush with a buildable cream formula for adjustable professional volume and spectacular lashes.

The result : customized volume to mirror the effect of professional lash extensions.

Sounds like the perfect mascara, right? After all, who doesn’t want false lashes that aren’t actually false (and therefore don’t require the kind of annoying time, money and energy commitment of fake lashes)? Sephora talks about the product similarly.

This mascara delivers perfectly plush, glam lashes with an innovative XXL brush for show-stopping volume. Its creamy, buildable, customizable formula allows you to achieve the same dramatic lash volume that can be seen on the Dior runway for a glamorous, false-lash effect.

I’ve heard both positive and negative things about the famed eye product, but with a $25 price tag, it’s a bit of a risk for the average makeup user. Several readers have voiced varying feelings on Diorshow. On our NARS Orgasm Blush review last week, commenter ATH said this:

I’d love to see y’all do a review of DiorShow mascara in this thread–I tried it probably my freshman year of high school and I distinctly remember being wicked pissed that I had blown a month’s worth of allowance on a just ok mascara.

Other readers seconded her desire to see Diorshow reviewed, including Jenelle:

Also want a review on DiorShow, I tried it once and thought it did absolutely nothing. I’m still so confused when celebrities and make-up artists name it as one of their favorite mascaras.

One reader, Layla Corcoran, even mentioned that she’s allergic to the mascara, which sounds absolutely terrible (though she did recommend another one, so listen to, sensitive gals):

I’m allergic to DiorShow. The whites of my eyes turn red and inflamed. I do love my Benefit They’re Real though.

When we asked about which beauty products disappointed our readers most, sydneyb79 shared her frustration:

Diorshow! For me. No better than whatever i would get as a freebie if I timed my clinique purchases correctly.

So, is this really worth $25? (That’s 25 ice cream cones from a truck, just to put it in perspective.) Let’s take a look!

What It Looks Like

Controversial Cult Fave: Is Diorshow Mascara Worth The Hype (And $25)?It comes in Catwalk Black, Catwalk Brown, and Catwalk Blue (so if you want to try out the brightly colored mascara look we showcased yesterday, this is an option), but we went for the first option.

Here are photos of my eyes sans eye makeup (with the exception of Laura Mercier Secret Concealer and a dusting of Make Up For Ever HD Pressed Powder) in the daylight and in our studio:

Controversial Cult Fave: Is Diorshow Mascara Worth The Hype (And $25)?Here’s what my eyes looked like in the studio after two coats:

Controversial Cult Fave: Is Diorshow Mascara Worth The Hype (And $25)?And in daylight:

Controversial Cult Fave: Is Diorshow Mascara Worth The Hype (And $25)?From the side:

Controversial Cult Fave: Is Diorshow Mascara Worth The Hype (And $25)?They look lovely! Lovely and long and lush, but I especially love how dark this color is. It’s a very deep, rich black, and the formula glided on my lashes easily with the thick, dense brush. I can see myself wearing it with smokey eye makeup to amplify the look, or on its own with a wild color of lipstick (perhaps even the Obsessive Compulsive Cosmetics Lip Tars we reviewed a few weeks ago). But then a few hours rolled by and things didn’t look quite as pretty.

I applied the mascara at about 1, and at 3:30 PM, I decided to take some more photos to show how well it wears. Spoiler alert: It does not.

Controversial Cult Fave: Is Diorshow Mascara Worth The Hype (And $25)? Controversial Cult Fave: Is Diorshow Mascara Worth The Hype (And $25)?:(


Yes, this mascara delivers on its promise to create full, plush lashes. It’s easy to use and just one stroke adds plenty of volume to your natural eyelashes, which is wonderful; two strokes make ‘em look huge. But here’s the big problem: while it looked beautiful after the initial application at around 1 PM, it was faded and underneath my eyes. I wasn’t doing anything that required me to sweat, nor anything outdoors; I have simply been sitting at my desk in the air conditioning. That’s it. If any environment should be safe from leading to mascara slide-age, shouldn’t it be an office setting where you’re really not doing all that much to smear, smudge or melt your makeup off?

I can see why people would buy this mascara after testing it in a store (even though that’s gross)–it looks excellent upon first application. However, if I’m going to drop $25 on a mascara, I want to totally love it. Love it. And I want it to last all day, or at least more than 2.5 hours. I’ll likely be sticking to my drugstore mascara buys, but I would love to hear your experiences with Diorshow because I’m sure they vary between individuals, so please share!

For all our Controversial Cult Fave reviews, click here! Got an idea of a famous product we should try? Tell us in the comments!

Share This Post:
    • Kirsten

      I’m a big fan of They’re Real! by Benefit.

      • Samantha Escobar

        I have tried it before and not totally loved it, but its been a few years, so I should give it a go again!

      • Kirsten

        I only use it on special occasions now because they make my lashes super long. When I use it for work my lashes his the front of my glasses.

        Also! I think you should review Eyeko’s Eye Do eyeliner. I’ve tried so many different liquid eyeliners & it’s definitely my favorite!

      • NYCNanny

        I’m totally with you. I’ve tried TR so menu times because all my friends love it…I can’t get on board. I hate it so much. What am I missing?!?!
        Ps try the purple tarte mascara. Like a lot.

      • Pretty Smart Joker

        They’re Real is wonderful…love that little ball brush on the end.
        Mega-Plush by Maybelline is also nice as it doesn’t make my lashes crunchy after the first coat

      • Amber W

        Huge fan of “They’re Real” as well.. It’s my special occasion mascara when I want to look va-va-voom! Otherwise I usually use Maybelline Mega Plush Volume Extreme (it’s the one in the turquoise tube). It’s awesome and makes my eyelashes super long and soft. Just enough where it’s not screaming MASCARA UP IN HERE but makes my eyes look fantastic. You should give it a try.

      • Jenelle

        I love They’re Real. I combine that with Loreal’s Voluminous Million Lashes and I look like I have lashes for days, which is amazing since I generally have stumpy lashes that I hate.

    • Kelsey Manning

      Omg I thought the second picture of your normal lashes was with mascara on…They’re so LONG!!!

      • Samantha Escobar

        OH goodness, thank you! :D

    • loser_sneeze

      I have the blue version of DiorShow and never noticed it smudging (and pretty much all mascara smudges on me). Glad I skipped the black. :)

    • pinkdragon1986

      I’ve tried the pricier mascaras but always come back to Maybelline Full ‘N Soft – love it! Loreal Voluminous Carbon Black is a good alterative – both I can do multiple coats to make my lashes full but they still stay soft!!

    • Heather C

      I’ve tried it before and also didn’t understand why it was scented. I don’t want my eyelashes to smell of anything including roses. It is an eye infection waiting to happen.

    • Ana

      Maybe you used too much mascara? I had diorshow and it didn’t really work for me until I used it for three months. Of course, when the mascara was new, the brush picked up too much product, but after several applications later it picked up just the right amount. Once I saw a tutorial where the makeup artist recommended to wipe the brush first before applying and doing numerous and lighter coats, that seems wasteful but actually works.

    • Emma

      I wear this mascara and I LOVE IT! I’m a redhead and have lighter lashes so this is perfect! I usually just do a light coat and have never had any trouble with it lasting.

    • Sarah

      I bought some Younique 3D fiber lash mascara from a friend who’s selling it. $31!!! But it makes my lashes look soooooo long. I have to be careful applying it so it doesn’t look like tarantula lets are growing out of my lids!

    • Juliana

      I’ve never tried the Dior mascara. What I have recently switched to, however, is Makeup Forever Smoky Extravagant Mascara. It took me a little getting used to (approximately 2 tries), but I love it! It fans my lashes out more so they aren’t too spiky or spidery.

      I think part of the issue with mascara is that not only do you have to find the formula that’s best for you, but the brush that’s best as well. It’s hard to find that perfect duo!

    • Anne Marie Hawkins

      Honestly, I feel like I get better results from my daily double coat of Maybelline colossal. I also love They’re Real! (seriously I think everyone does, looking at this thread) and Bare Escentuals Big Tease. I got them both as freebie samples in the last few months and I fully intend to buy them when I run out because they’re awesome.

    • Carla

      I have Diorshow Waterproof and it does totally migrate on me. My favorite mascara so far has been Bare Minerals. It was in a black tube. I believe it was the flawless definition volumizing formula. It was just lovely.

    • ScarletRegina

      I used to use Diorshow Waterproof and it seems to stay put on me – and I have very watery eyes. However, it makes my lashes really brittle, so I had to switch to something else. Currently testing out Benefit’s Bad Gal Waterproof.

    • rive

      I use Maybelline Colossus, it’s always worked well for me and doesn’t cost an arm and a leg! If people are after super lush lashes without needing fake lashes or even mascara though, Latisse is the bomb. My own eyelashes are really dark, but my blonde friend with sparse lashes swears by it. Check out for more information!

    • Cecee

      I have dior show mascara. I’m on my second tube but I might not buy another one. I have short straight lashes and it does a good job with volume but not length. I actually use a lengthening mascara underneath it. Also DO NOT buy that white diorshow lash primer, it does nothing but clump.