• Sat, Aug 16 - 9:00 am ET

ASOS Launching Erotic Accessories Range For The Jort-Wearing Crowd

Gigi Noir ASOS CollarYou will soon be able to buy sequin nipple tassels with your mom jeans and jelly shoes. ASOS has gone all 50 Shades of Grey on us and is going to be stocking an erotic accessories range, Gigi Noir. The collection is a diffusion line from high-end lingerie brand Holloway Smith Noir. Erotic accessories are an entirely new category for ASOS–not counting the body harness jewelry which may be used for other purposes than to wear over a crop top.

Gigi Noir Tie Cuffs

According to the Daily Mail, the range will include collars, cuffs, nipple tassels, and blindfolds, all made from leather, sequins, and Swarovski crystals. The collection is predominantly gold and black, and will be priced between £33-£57 (approximately $55-$95). If you look at the top photo from the line, I bet some stylish ASOS shoppers might want to wear Gigi Noir’s erotic accessories out of the bedroom. That panther ear hat is too cute for special occasions only.

The CEOs of Holloway Smith Noir, sisters Alice and Sophie Holloway, told the Daily Mail that they want to bring erotic accessories to a younger, jort-wearing audience:

“The luxury erotic industry is geared towards an older more mature audience who are at a different stage in their economic lifetime. We believe young adults also deserve access to high quality teasewear and this belief has lead to our collaboration with ASOS.”

In conjunction with the launch of Gigi Noir on ASOS, they are starting a sexual responsibility campaign, Ladies Come First. Its intention is to “fill the gaps in sexual education” and help young people communicate better. It doesn’t view pornography as bad, but wants to combat the effects of hardcore porn, open up discussions and empower people so they will have better sex. And as they say, who doesn’t want that?

The Gigi Noir line will be available on ASOS at the end of the month, but you can currently buy it online from Holloway Smith Noir. So, are you going to be stocking up on nipple tassels and blindfolds with your usual ASOS crop top order?

Go to the Gigi Noir website to buy pieces from the collection.

Check out Ladies Come First to hear more about the campaign.

(Photos: Gigi Noir)

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  • simoneutecht

    Didn’t I see the panther ear hat on the Real Housewives of Melbourne recently? I know, but what else to watch Sunday mornings after the news?