Allure Magazine’s ’100 Years of Lip Trends’ Video Proves We’ve Pretty Much Come Full Circle

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It shouldn’t come as a surprise to anyone with eyes that fashion and beauty trends have changed a lot over the years. Just as puffy, styled-to-death, crunchy hairstyles from the ’80s and wearing kitten heels to work out like they did in ’40s fell out of fashion, certain things have come back in way that we didn’t expect (read: ’70-style flares and ’90s-era brown lipstick). All of those “100 Years Of ___” videos have offered us a helpful visual aid to prove all of that. The latest one, released by Allure Magazine, focuses on the changing lip trends over the past century, and, spoiler alert: not much has really changed. 

(Related: 14 Worries I Have Whenever I Leave The House Wearing Lipstick)

The video, starring popular beauty vlogger and professional makeup artist Kandee Johnson, shows off 10 different lip trends from the past, and concludes with a dark, overdrawn pout that would make Kylie Jenner proud. She even (sort of) attempted the #KylieJennerLipChallenge—now that’s commitment. Check it out:

As fun as it is to see how far we’ve come in terms of fashion and beauty over the years, it’s somehow even more satisfying to see that some haven’t really changed at all. The reason they call it a classic red lip is because it’s been around for so long, and it’s so similar to its first formulation that it genuinely reminds us of an older time. Also, given our current widespread love for dark, matte lipstick, it’s fun to see that the trend really originated in the 1920′s. Those flappers knew what was up.

(Related: Kismet Cosmetics Will Be Your Go-To For Soft (And Vegan-Friendly) Lips All Winter Long)

It’s also become even more apparent after watching this video just how much popular beauty companies lean on the past for inspiration for new colors. For example, Winky Lux‘s new white lipstick, “White Rabbit,” is a clear nod to the 1970′s trend popularized by The Ronettes, while Wet N Wild clearly drew from the ’80s for one of their brighter shades, “Cherry Picking.” To see lip colors inspired by previous decades that remain almost untainted by modernity and the passage of time is really refreshing in an industry where rapid, constant change is the norm. It’s comforting, in a way, and it reaffirms my lipstick obsession.

Or, you know, just gives me more inspiration for new colors to buy. Either one.

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