Addition Elle Debuts Its Latest Plus-Size Activewear Line, NOLA, With Ashley Graham at the Helm

ashley graham nola

Another day, another Addition Elle collection to obsess over. That’s how the saying goes, right? The brand’s latest foray into your heart is NOLA by Addition Elle, the brand’s spring 2016 plus-size activewear line. And if you thought for even one second that you’d be able to ignore it in favor of other fitness lines out there, here’s a major selling point: Ashley Graham is the face of the line. I know, you’ve never fallen in love so fast. Don’t worry, though, you’re not alone. 

(Related: YouTube Fitness Star Cassey Ho Models 100 Years of Workout Style, and It’s All Kinds of Glorious)

NOLA, which will launch on Addition Elle’s website, as well as online and in select Lord & Taylor stores, features four different styles of leggings and yoga pants, sports bras, tanks, tees, and running jackets in different patterns and colors that you’ll want to wear so badly, you’ll probably end up forcing yourself to work out more than you normally do. The entire collection ranges in price from $40 for the sports bras to $130 for the jackets, falling right in line with your standard high-end (but not exactly luxury) activewear lines. The size range is pretty great, too: everything ranges from X-4X except for the sports bras, which range from 1X-3X, and the Essential Yoga Pants, which comes in petite sizes as well. 

In an unsurprising, but still wonderful, movie, Addition Elle tapped Ashley as the face of the campaign for NOLA. The photos, as you might imagine, are beyond fierce:

nola 1

I don’t think anyone’s ever made a raincoat look so chic.

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Oh, nothing, just casually serving some serious face while holding a rope that just happened to show up.

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If only I looked this good doing lunges.

(Related: Above Average: I Worked Out in Resistance-Band Fitness Leggings and Lived to Tell the Tale)

Ever since Ashley designed her first lingerie line for Addition Elle, she’s been practically dominating the brand and its campaigns, and we’re certainly not complaining. Really, it was only a matter of time before Ashley reached legitimate superstardom—now that she’s the face for a handful of Forever 21‘s plus size campaigns, we’re sure to see even more of her than we already do, which is a huge coup for the body positivity movement and step in the right direction for the fashion industry in general.

The NOLA by ADDITION ELLE plus size activewear collection will launch on additionelle.com, lordandtaylor.com, and in select Lord & Taylor stores in February 2016!

(Photos: NOLA by ADDITION ELLE)

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