Here’s Everything You Need to Know About Kylie Jenner’s New Partnership With Puma

Boss Womenswear - Front Row & Backstage - Fall 2016 New York Fashion Week

(Photo: Jenny Anderson/Getty Images)

Remember that time Kanye West took to Twitter to declare the Kylie Jenner would never work with Puma? Well, things are about to get awkward, because it turns out Kylie’s rumored seven-figure deal with Puma is actually for real. Sorry, #TeamYeezy.

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If you were hoping for a Kylie X Puma sneaker line, though, unfortunately you’re in for disappointment. Rather than act as a designer, she’ll just be a high-profile face. In an official statement, Puma global director of brand and marketing Adam Petrick said,

“I am pleased and excited to be able to confirm that Puma is indeed working with Kylie Jenner. Kylie will be featured in the brand’s Spring/Summer women’s training campaign launching in April 2016. Kylie represents a fresh and exciting new era for fashion and we couldn’t think of a more fitting and influential female to headline this campaign for Puma.”

Given everything that Kylie has going on, from her fast-growing Kylie Cosmetics line to her newly-launched SinfulColors nail polish collection, perhaps it’s best that Kylie not take on another design venture. Better to perfect one area of your craft than stretch yourself too thin, you know?

Interestingly, the news of Kylie’s real role with Puma coincides with the release of Rihanna‘s first original Fenty X Puma sneaker with the brand as their Creative Director and global ambassador:

A photo posted by badgalriri (@badgalriri) on

The caption reads:

“#THETRAINER from my FENTY for @PUMA collection…Coming soon #FENTYxPUMA”

What would really be interesting is if Kylie would be modeling some more of the shoes from Rihanna’s line for Puma, though if the above sneak peek is any indication, it’s more likely than not that RiRi will be modeling her own wares. 

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So, for now, Kylie’s only real role is to rock Puma gear like the badass boss betch she is for their new campaigns. I’m actually pretty excited to see what will come of this, though—outside of the campaign materials she shot for her own various namesake collections for PacSun, her makeup, her debut line with Kendall Jenner, and that one Balmain ad, Kylie’s never really had a campaign to call her own. As she’s becoming a real style star in her own right, I’m hoping that this is just the start of many great things to come for Kylie.

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