Festival season is upon us and because it’s usually a complete break in style from your normal clothing choice, sometimes you need a little help pulling it all together. You pile on the fringe and Flash Tattoos and get ready to make your own flower crown, and the best place to stock up on stuff to wear to your favorite festival is usually a place like Forever 21.
So, the fast fashion giant is taking the next step to helping you out with the perfect festival outfit and putting it all in one place and launching a Festival 2016 campaign to get you in the Coachella spirit. The first two images from the campaign are here and honestly, they’re kind of adorable.
While watching that chick eat pizza with a white shirt on is a little anxiety-inducing (I am not a dainty eater), the photos give just a small taste of what the collection has to offer. So far, it seems to be a nice breath of fresh air from the costume-y collections for festival season I have seen so many times that are just…ugh.
A ton of “festival”-inspired collections tend to be over-the-top and ridiculous. They go overboard on the fringe and ’70s throwbacks. It’s like watching my mom’s college photos be used as a mood board. But this campaign, which features Caylet King, Courtney Eaton and Marloes Hearst dancing and hanging out, only whispers festival-ready (until the end, which is very, very heavy handed with its 1970′s inspiration) and I kind of love it. It’s a lot of chambray and lace, which I am here for and I honestly really like a lot of the pieces. There are times where I feel that Forever 21 misses the mark, but I think this campaign isn’t one of them. Just watch the video below:
The festival picks, which you can look through here, feature tons of Coachella faves, like arm bands, floral kimono style tops and, of course, fringe vests. But there are also some really awesome pieces that you can totally wear on and off the muddy lawns of festival season. Here are a few of my favorite pieces.
Crisscross High-Slit Maxi Dress ($27.90)
Rare London Halter Top ($38)
Belted Surplice-Front Romper ($27.90)
Geo Print Trapeze Dress ($24.90)
Off-The-Shoulder Lace Top ($19.90)
So head over to Forever 21 and pick out a few pieces to wear this festival season (and probably throughout the entire Spring and Summer). Don’t forget your flower crown.