alessandra ambrosio always maxi pads

Victoria’s Secret angel Alessandra Ambrosio has always been versatile: she’s that rare mannequin with commercial appeal who still keeps a steady stream of high fashion work, she walks some blue chip runways, models 2.5 million dollar bras and tops Most Hottest! lists from Maxim to Esquire and beyond.

But the supermodel has a surprise new gig: fronting the Always Platinum Collection, the poshest maxi pad (!) from Always, which boasts a “silk-like top-sheet and super-absorbent gel.”


Maxi pads, we reckon, are a very tricky product to promote–first off, where do they get all that blue gel that stands in for your shameful menstrual blood?–so it makes sense the company would want a beautiful, glamorous Brazilian supermodel fronting its campaign.

We’re just surprised that a beautiful, glamorous Brazilian supermodel would take the gig–what with periods and stuff being the #1 thing that alienates her young male fanbase?

Maybe Ambrosio just doesn’t think periods are gross and embarrassing? And thought it would be a really positive thing, aligning her sexy, glamorous self with feminine hygiene products?

…Or maybe they just threw millions of dollars at her until she relented?

Probably that.

(via Fashionista)