If you follow Almay on Instagram, you will know that something big has been coming. The brand had been teasing a magical holographic beauty product for the last week. Now, the Almay Make Them Jelly Hi-Lite ($14.99) has been revealed. And it’s the prismatic product we were hoping for.
You probably have a lot of highlighters, but how many of them are jelly? Exactly. There have been a few jelly skincare products, but highlighters? Not so much. Almay is changing things with its Make Them All Jelly Hi-Lite. The jelly has a unique shade-sifting finish and dewy shimmer. The highlighter can be mixed with moisturizer or it can be applied straight to skin. If you wear it solo, it will still help hydrate skin. Plus, it has a fragrance-free, hypoallergenic formula.
Things just keep getting better because there are two different shades to choose from: Mermaid Magic (shimmering cool-toned blue) and Unicorn Light (shimmering warm-toned pink).
Of course, the packaging is just as magical as the product. The jelly is housed in a faceted crystal-inspired package so it looks like a little jewel.
If you want to pick up the Almay Make Them Jelly Hi-Lite, be aware that the beauty product is an Ulta exclusive for Platinum Pro members. If you’re not member of Ulta’s rewards program or you’re a new joiner, be aware that you have to have spent $450 in the last calendar year to get platinum status.
If you don’t meet the requirements, don’t worry, because the product will launch for everyone on March 8 at Ulta. In the meantime, you can always
ask beg your friends who are Platinum members for a small favor.
The Almay Make Them Jelly Hi-Lite will launch officially on March 8.