American Apparel has been changing its approach for a while now–it’s been a long time since they were all gold lame stretch pants and snuff film-y visuals. Recently, they cast Isis King–transgender star of America’s Next Top Model–as a campaign face. Now, they’ve cast Jacky.

Jacky is a fantastically beautiful woman. She’s also older than many of the (teenaged) faces we’re so used to seeing in advertising. She’s described thusly on American Apparel’s Facebook page:

There was something so compelling about Jacky’s look and energy when we first spotted her in a New York restaurant this winter, we introduced ourselves and pulled up a chair. During a long discussion that touched on everything from career choices and nutrition to insights on relationships, age and beauty, we asked if she would consider being photographed by us. We were thrilled when she agreed. Here are some photos we’ve taken of Jacky over the last few months showing how she likes to wear American Apparel. We hope you enjoy them.

Granted, we automatically become skeptical anytime a big company does something like this–whether it’s the surprise (/stunt) casting of a plus-size girl or even any girl who isn’t very thin, very white and very young. However, even if American Apparel did just cynically cast Jacky for press attention… we don’t care. She is a complete breath of fresh air. Hat’s off to them.

Look at how nice her pictures are:

(via American Apparel‘s Facebook page, where there’s a bunch more)