For the vast majority of beauty brands, they started off with traditional solid lipsticks before they ventured into liquid lipstick territory. Anastasia Beverly Hills did things different. First, the brand conquered the liquid lipstick game (and made everyone else want to get in on it). Now, Anastasia Beverly Hills is finally adding a solid matte lipstick into the mix.
Anastasia Beverly Hills made the big announcement via Instagram. The preview photos show the lipsticks in super chic gold and black tubes with the Anastasia Beverly Hills’ logo on the side and top of the cap.
We don’t know how many shades are in the collection as of yet, but one preview photo shows six bullets lined up. And we’ve got to see a few of the colors on social media already.
Anastasia Beverly Hills previewed the “Plumeira” lipstick, a raspberry lip color. In another photo, ABH showed off “Ruby” in its package. The shade appears to be a classic wear-with-everything recd lipstick. Finally, the brand teased “Rage,” an electric purple lipstick that is sure to please fans of unconventional lipstick colors.
From the preview images, it look as though the Anastasia Beverly Hills Matte Lipsticks will have the same velvety finish as the liquid lipsticks. They also look like they’ll come in as many gorgeous colors and be packed with pigment.
We’ll be able to find out for sure just how good they are when they Matte Lipsticks launch on July 25 on the Anastasia Beverly Hills website.
The Anastasia Beverly Hills Matte Lipsticks will launch on July 25.