If you’ve been hoping for a new Anastasia Beverly Hills palette since the release of the Modern Renaissance one, the time has come. The beauty brand just unveiled its upcoming palette, the Norvina Eyeshadow Palette, and it’s inspired by none other than Claudia Norvina Soare.

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Claudia is no stranger to coming up with new products as Anastasia Beverly Hills’ daughter and the president of the beauty brand, but this is the first time that a product has her name on it. Just the preview images alone are already making fans very excited.

The palette comes in a rich purple package with “Norvina” written across the top of it. Inside there are seven matte and seven shimmer shades. The colors are focused on warmer neutrals and pinks and purples. Claudia pointed out on Instagram that the palette is special because the brand normally focuses on more matte shades. The palette also contains three purple shades, which is a personal eye makeup favorite of Claudia.

Repost from @norvina #ABHxNorvina I took the palette with me on vacation naturally, she goes everywhere :) The over the pool pic was too tempting to pass up 😍 I was curious what people will say about the palette. I did not expect the overwhelming response this palette got, in a daze still. I was so shook today I literally went to the office lmaoo, its my comfort zone. I got so flustered I just went on auto pilot came into work and Ive been testing products all day 😂😂 The palette has 7 mattes and 7 shimmers which is a first for ABH, we generally do less shimmers. I need shimmer in my life because of my big lids, but I also use shimmer along my lash line. All about the grungy slept in look, without ever sleeping in my makeup actually, that would be bad. The key to this palette is the shimmers and accompanying mattes, personally I love cool tones but I do love a deep blue tone berry and a shade like Eccentric which is really unique, its a dark squash, or really yellow brick color. This helps me create so much dimension & contrast which gives my eyes the intensity I like. I choose intensity in my makeup, but at the same time I balance with whimsical colors. I love the fantasy of color that allows me to look like Im walking in a Disney parade no matter how bold my eye makeup is. The palette is wearable by many which is what is truly important. N O R V I N A has 3 purples. Soul which is a matte deep periwinkle, Celestial which is a combination of pearls all resulting in this cool tone violet, and last Drama which is my smolder shade. Drama is a deep aubergine or deep violet shimmer (will pick up warmth or coolness depending on skin tone) with a black base. Purple is my absolute favorite color, but I love purple shadow to a limit personally. In order to really commit I need variety. There are two cool tone pinks that I die for, Love which is matte and Wild Child which needs to be swatched as this duo-chrome shadow has so many dimensional pearls it will pick up different tones in the light its so pretty. CAPTION TOO LONG 😂CONTINUED IN COMMENTS

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The brand was kind enough to swatch all of the colors for us. The shimmer shades are: Dreamer (oyster pink), Summer (gold), Wild Child (pink), Rose Gold (golden pink), Celestial (pale purple), Dazzling (champagne gold) and Drama (muted purple). The mattes are Base (ivory), Soul (purple) Incense (pinkish brown), Love (muted pink), Volatile (mink brown), Eccentric (cognac) and Passion (plum).

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The Anastasia Beverly Hills Norvina Palette will launch July 17 at AnastasiaBeverlyHills.com. It will roll out at Ulta.com on July 29 and August 5 in stores. From August 7, it will be available online at Macy’s, Dillards, Sephora, Nordstrom and Sephora in J.C. Penney. Next, it will launch in stores on August 17. If you’re shopping internationally online launches will happen August 8. There are a lot of dates to remember, but keep July 17 on your radar and know that if you miss that drop, you have plenty of other chances to get it.

The Anastasia Beverly Hills Norvina Palette will launch July 17 at AnastasiaBeverlyHills.com.