It’s hard to believe that it was about a year ago that Anastasia Beverly Hills launched its first-ever eyeshadow palette, Modern Renaissance. The palette quickly became as loved as Anastasia Beverly Hills’ liquid lipsticks and it had fans eagerly awaiting when a new one was going to launch. Well, that time is now. Anastasia Beverly Hills took to Instagram to unveil the new Subculture Palette.
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Fittingly, the Subculture Palette is inspired by all of the beauty lovers in the ABH subculture on Instagram. The resulting palette comes in a chic deep blue case and opens up to reveal 14 different jewel-toned eyeshadows. The range includes a mix of matte and neutral shades plus some bolder shadows with softer neutrals for an ultimate mix and match look.

SUBCULTURE – July 25th #abhsubculture

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Colors in the palette include Cube (light pink) Dawn (light beige), Destiny (khaki green) Adorn (shimmering copper) All Star (medium pink), Mercury (dusty lilac), Axis (royal blue), Roxy (peachy pink), Electric (shimmering gold), Fudge (medium brown), New Wave (goldenrod), Untamed (dusty blue), Edge (canary yellow) and Rowdy (eggplant).
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And we don’t have to wait long to get the palette. The Anastasia Beverly Hills Subculture Palette launches on July 25 on the Anastasia Beverly Hills website. It will then launch online at Sephora, Ulta and Dillard’s on August 1 and in stores from August 15. That should hopefully give us plenty of opportunities to try it.

The Anastasia Beverly Hills Subculture Palette will launch on July 25.