It all started here! ABH branched out into makeup (for the second time in our company history) on Instagram. What social media did for our brand, and others alike, is connect us with our makeup family. In August 2012 when this page started, this page was the home base for our Subculture; where makeup lovers united, and still do. Subculture is the second palette in the ABH collection created with our insta family in mind. @norvina and I hope you love it, just as much as you love Modern Renaissance Thank you for your continued support ❤️ Launching 7-25 Stay tuned for the reveal. #anastasiabeverlyhills #ABHSubculture
It’s hard to believe that it was about a year ago that Anastasia Beverly Hills launched its first-ever eyeshadow palette, Modern Renaissance. The palette quickly became as loved as Anastasia Beverly Hills’ liquid lipsticks and it had fans eagerly awaiting when a new one was going to launch. Well, that time is now. Anastasia Beverly Hills took to Instagram to unveil the new Subculture Palette.
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Fittingly, the Subculture Palette is inspired by all of the beauty lovers in the ABH subculture on Instagram. The resulting palette comes in a chic deep blue case and opens up to reveal 14 different jewel-toned eyeshadows. The range includes a mix of matte and neutral shades plus some bolder shadows with softer neutrals for an ultimate mix and match look.
Colors in the palette include Cube (light pink) Dawn (light beige), Destiny (khaki green) Adorn (shimmering copper) All Star (medium pink), Mercury (dusty lilac), Axis (royal blue), Roxy (peachy pink), Electric (shimmering gold), Fudge (medium brown), New Wave (goldenrod), Untamed (dusty blue), Edge (canary yellow) and Rowdy (eggplant).
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And we don’t have to wait long to get the palette. The Anastasia Beverly Hills Subculture Palette launches on July 25 on the Anastasia Beverly Hills website. It will then launch online at Sephora, Ulta and Dillard’s on August 1 and in stores from August 15. That should hopefully give us plenty of opportunities to try it.
The Anastasia Beverly Hills Subculture Palette will launch on July 25.