That’s right, POPSUGAR is expanding to produce actual beauty products. The brand made the exciting announcement online. POPSUGAR’s Lisa Sugar revealed that they teamed up with beauty industry veterans and POPSUGAR fans to develop the range. And this isn’t a small launch, either. Beauty by POPUSGAR will roll out over 80 products. If you want specifics, WWD reported there are 19 products with 85 different SKUs. That is plenty of options. Prices start at $18 for lip gloss and go up to $42 for an eyeshadow palette.
Lisa explains that POPSUGAR has always been dedicated to helping people lead happier, healthier lives and this is reflected in the products. They’re created with good-for-you ingredients like blueberry and hibiscus extracts. What’s more, the range is designed for the girl-on-the-go who is looking for versatile options. The products will be in portable packages that can fit into pockets and coats. What’s more they will have buildable formulas so you can dial it up or tone it down, depending on your mood.
POPSUGAR posted a preview photo of some of the products from the collection and they feature clean white packages decorated with a blue flower. From the image, we can see that there’s going to be lip gloss, a mascara with two wands, shimmering eyeshadows and blush.
WWD reported that the official launch date will be March 11 at Ulta.com with products dropping in 250 Ulta stores within four weeks of the online launch. To get insider access, you can sign up on the Beauty by POPSUGAR website. You’ll want to do it ASAP because if you’re one of the first thousand people to sign up, you’ll get a free full-size Be the Boss Lip Gloss with your first purchase.
Beauty by POPSUGAR will launch on Ulta.com on March 11.