Showgirls may have taught us that dog food is more delicious than brown rice, but not many people come away from that wanting to eat it. Except for one man. According to Frankie Hollywood, the man claims:

“Anybody who’s choosing the new lifestyle, we have to suffer. There’s no other way around,” he said. “I think the dog food that I’m eating right now is more healthy than what I’ve done in a year.”

That’s true – but it seems like a whole lot of suffering. That said, the dog food is full of protein, and the man claims to have lost seven pounds in the first three days. He’ll be up on a billboard along with Nomi Malone any day now.