Since beautyblender‘s launch, the brand has expanded its range to include a number of different colored blenders and different shapes. It has also launched different cleansers to care for your blenders. But, the one thing that the brand hadn’t launched was makeup products to be applied with the beautyblenders. That has changed now because beautyblender is finally launching its own foundation, the Bounce Liquid Whip Long Wear Foundation ($40).

(Related: The New Honest Beauty Is Here To Streamline Your Makeup Bag)

You might be wondering what took the brand so long, but some things are worth waiting for. The beautyblender Bounce Liquid Whip Long Wear Foundation is a weightless liquid foundation that promises up to 24 hours of wear. It comes in 32 shades which are numbered according to their lightness. 1.1 is the lightest shade while 4.7 is the darkest.

The beautyblender Bounce Foundation has what’s described as a “multidimensional, velveteen-matte finish.” The name also clues you into the fact that it has a whipped liquid texture which gives it the weightless finish. Needless to say, the foundation blends easily. It has hylauronic acid and birch extract to hydrate and nourish skin.

And we cannot forget about the packaging. Many will like the sleek rectangular packaging which looks like it has a cutout of a beautyblender. The design isn’t just for Instagram appeal. The concave design is actually a special reservoir which beautyblender says helps users blend like a pro. Simply hold the beautyblender at a 45-degree angle to dispense the product in it. Then use your beautyblender sponge to blend the color onto skin.

(Related: The New L’Oreal Eyeshadow Palette Is ‘Berry Pretty’)

The beautyblender Bounce Foundation launches July 24 at Sephora and beautyblender.com. If you want to make sure you don’t miss out, you can sign up to be notified by email about the launch. Just be aware that beautyblender tools are sold separately from the Bounce Foundation.

The beautyblender Bounce Foundation launches July 24.