The Benefit Cosmetics Boi-ing Concealer ($20) has been a makeup bag staple for many thanks to the way it manages to cover everything without it looking cakey. Fans of the concealer will be pleased to know that it has gotten a makeover, but it is still just as good as ever.
Benefit Cosmetics took to Instagram to unveil the new concealers. The Boi-ing collection features four different concealers that target different skincare concerns. The Boi-ing Industrial Strength Concealer ($20) is the original and has earned a sterling reputation for covering everything from dark circles to spots. If you’re looking for lighter coverage, the Boi-ing Airbrush Concealer ($20) offers a sheer to medium finish. Then there is the full coverage Boi-ing Brightening Concealer ($20) for color-correcting and the Boi-ing Hydrating Sheer Concealer ($20) which offers a light, nourishing finish.
All of the Boi-ing concealers are available in three different shades (light, light/medium and medium). The Industrial Strength Concealer, Airbrush Concealer and Brightening Concealer are all available in cute pink pots and you use a brush to apply them. The Boi-ing Hydrating Sheer Concealer comes in an easy-to-apply stick applicator where the concealer is surrounded by a nourishing balm.
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If you’re getting low on your current Benefit Boi-ing Concealer, there’s no need to be concerned that you’re going to run out. The new Boi-ing Concealer range is available in stores and online wherever Benefit products are sold. That includes Ulta, Sephora, Macy’s, Birchbox and of course the Benefit website.