If you’re on the hunt for a new foundation, there are a bunch of new launches to consider. COVERGIRL is expanding its latest foundation range to include 40 shades, Tarte expanded its foundation option (along with concealers) and ColourPop Cosmetics just announced that it’s launching its first-ever foundation range with 42 shades. And there’s another option for you to consider. Benefit Cosmetics has just released the Hello Happy Soft Blur Foundation ($29).
If you’re looking for a lightweight foundation for summer that won’t make your skin look like a mask, the Hello Happy Soft Blur Foundation could be just the thing for you. Benefit Cosmetics states that you’re able to customize your coverage from light to medium. What’s more, the foundation contains soft-focus optical blurring spheres which create the appearance of a smoother, flawless complexion without a cakey finish.
If you’ve got it, flaunt it! 💁🏽♀️ 💕 Introducing our NEW #hellohappy soft blur foundation… a light-to-medium coverage liquid foundation that evens skin tone & blurs imperfections with soft-focus optical blurring spheres! ✨Available NOW in 12 easy-to-choose shades (3 light, 5 medium, 4 deep) online at @sephora @ultabeauty @macys @revolve @nordstrom @hsn @belk @birchbox & benefitcosmetics.com for just $29! #benefit
The foundation is available in what Benefits describes as 12 “easy-to-choose” shades. There’s three light ones, five medium options and four deep ones.
If you’re concerned that there might not be a shade to match your skin tone, Benefit explained on Instagram that they tested the foundation on over 500 women from around the world and they didn’t stop tweaking until the testers 100% agreed they had found their perfect match. What’s more, the lightweight finish makes it easy to get a seamless finish.
🚨 NEW PRODUCT ALERT 🚨 Say HELLO to HAPPY! ☺️ Our new #hellohappy soft blur foundation is a lightweight formula that comes in 12 flexible shades to fit a range of complexions from light to deep! ✨Available in 3 light, 5 medium & 4 deep shades online at @sephora @ultabeauty @macys @revolve @nordstrom @birchbox @hsn @belk & benefitcosmetics.com for just $29! #benefit
If you want to try it out, it’s available now at Sephora, Ulta, Macy’s, Nordstrom, Revolve, HSN, Belk, Birchbox and BenefitCosmetics.com so hopefully you won’t have a problem getting a shade that’s right for you.