hoola hooping

(GIF: Giphy)

There is nothing I love to do more than eat prosciutto in bed  binge-watch true crime documentaries read about celebrities’ beauty and skin care routines. It’s kind of a torturous hobby, to be honest, because usually I can’t afford any of the products they rave about. So when celebrities do name-drop a product within my fiscal reach, I sit up and take notice.

One relatively affordable product that seems to be in the makeup bag of every famous person is Benefit Cosmetics Hoola Bronzer ($29, benefitcosmetics.com). The first time I learned about Hoola was a few months ago when I watched a video of YouTuber Gigi Gorgeous run through her everyday makeup routine. Gigi has one of the best golden glows in the game, so when she said she uses Hoola bronzer every single day, I was intrigued… But not yet sold.

Not long afterward, I learned that actress Malin Akerman uses Hoola and thinks it’s “really great”. Glossier founder Emily Weiss uses it too, and says it’s “really good for a little contour to break up the face.” Lindsay Lohan and Julianne Hough love Hoola, too. Hell, even Kim Kardashian swears by it, and that woman is the kween of bronzer. Needless to say, I was now past the point of being sold. I was desperate to get my hands on Hoola.

And so get my hands on Hoola I did:

DSCN0454Benefit Cosmetics Hoola Bronzer and brush, $29

Cute packaging, eh? And I love how the brush (which is included with the bronzer) looks like a little grass skirt.

The best things about Hoola, however? Its lovely, warm, brown-all-around color—not a hint of orange to be seen!—and the fact that it’s matte.


The brush fits perfectly on top of the bronzer, and there’s a little mirror inside for on-the-go application.

I love sparkles as much as the next ’90s kid, but I don’t want them all over my face. That’s a huge reason why I’ve shied away from using a bronzer in the past—so many of them are super shimmery. Hoola is entirely matte, which means it’s great for contouring and for getting your natural glow on. I usually swipe it along my (non-existent) cheekbones, my hairline, and my jawline.

hoola collage

Before, after, and after again

This stuff is easy to use, the color builds nicely, and the packaging makes it perfect for tossing in your purse and hitting the road. I’m trying to think of something that I don’t like about Hoola so that this is a balanced article… But honestly, I’m coming up short.

So, now I’m wondering: have you ever tried Hoola? What are your thoughts? Do you usually go for a matte bronzer, or do you prefer one that shimmers? And are you as easily influenced by famous people as I am? (Please tell me I’m not the only one…) Let’s talk it out in the comments section below, shall we?