It’s no exaggeration to say that we are all well and truly obsessed with our eyebrows. Think about what you do to your brows now compared to what you did a couple of years ago. You might have had one brow pencil back then. Now, you probably have as many brow products as lip liners. If you’re looking for something new to add to your eyebrow kit, we have just the thing: an eyebrow exfoliator.

(Related: I Tried Colorpop’s New Brow Pencils and Brow Colors to See If They Lived Up To The Hype)

Yup, it’s an actual thing. blinkbrowbar, AKA the brow experts, has recently launched a Brow Exfoliator. Unlike your regular body scrubs and face exfoliators, blinkbrowbar’s Brow Exfoliator comes in a pencil applicator. Simply apply the pencil above and below your brows and rub the product in a circular motion. The Brow Exfoliator will help remove dead skin cells and prevent ingrown hairs thanks to ingredients like sweet almond shell, vitamin E and sugar crystals. It will also give ’em a nice sheen. When you’re done, you can wipe away excess residue with a damp cloth. It couldn’t be simpler, could it?

The blinkbrowbar Brow Exfoliator sells for $25 on NET-A-PORTER. If you’re still unsure about it, just think about it for a second. Have you ever scratched your brows and noticed all of the old flaky skin that comes off? Plus, you’ve probably never considered using your regular exfoliator on your brows. It would be messy and you could end up with something in your eye. The pencil takes care of both issues. Plus, it helps make brow threading easier by preventing ingrown hairs.

(Related: Kendall Jenner Lived Every Girl’s Eyebrow Nightmare at NYFW)

blinkbrowbar has previously given us day and night creams for our brows. The brand is an expert in giving us products that we didn’t know we needed, until we have tried them. The Brow Exfoliator looks to be the next thing that we will wonder why no one thought of it sooner.

(Photo: blinkbrowbar)