Just kidding! But seriously, every time we try to talk about brilliant makeup artist and renowned entrepreneur Bobbi Brown, everyone thinks we’re talking about the other Bobby Brown. Even our trusty celebrity photo databases can’t seem to tell them apart.
YouTube makeup and hair tutorials have made huge success stories of Michelle Phan and Lauren Luke, who garnered enough fans of their instructional videos that eventually they had their own makeup lines. But now that model is getting turned on its head, because Bobbi Brown already has a hugely successful cosmetics brand, and she’s just now joining the ranks of YouTube makeup gurus.
According to WWD, Bobbi Brown is launching a Bobbi Brown YouTube makeup channel called I Love Makeup, which will go live on Monday. On it, other popular YouTube makeup gurus will do makeover shows, comedy programs, and inspiration videos. They will use Bobbi Brown products, but not exclusively.
“We want to make sure this doesn’t come off as a Bobbi Brown commercial,” said Bobbi Brown president Maureen Case.
The hosts will also roast test products like waterproof mascara and long-lasting lipsticks, and some fans will win the chance to get a makeover from one of them.
We have to admit we’re a bit disappointed that we won’t be seeing the kind of casual bedroom makeup tutorial videos that are so popular on YouTube from Bobbi Brown herself. There’s something heartening about watching someone put together a look on themselves in five minutes without the benefit of assistants or fancy editing. But Brown actually went and opened an 8,000-square-foot studio just for doing makeup shoots.
“I was traveling so much to do shoots and QVC, and whenever we were shooting closer to home we had to find a crew and rent a studio in the city,” Brown said. “After awhile we realized it would be smart to open our own.”
It will surely be very polished and professional, but we can’t help but wonder if that will actually help. We can see professionals doing excellent makeup anywhere; a big part of the appeal of “regular” makeup tutorials is that it shows you how to do something yourself, without any special training, lighting or polish.
Via WWD/Photo: Wenn