It’s almost a cliche to make more jokes about another celebrity entering the fragrance market. But, then, it’s even more of a cliche for a celebrity to do a fragrance than it is to make fun of it, so here we are. Next up: Bruce Willis! The actor has just signed a deal with German-based company LR Health & Beauty Systems. According to WWD, the deal covers:

The agreement covers all markets save for North, Latin and South America, China, Japan and India.

So… what does that mean? Will we only be able to buy Bruce Wills Die Hard and Harder and Hudson Hawkier in Europe or Africa? I, for one, find this news incredibly distressing. I mean, am I going to have to board a transatlantic flight just so I can smell like an action hero?