Photos by Giovanni Giannoni via WWD

“Beauty at Burberry Prorsum was all about recreating an unassumingly sexy and ‘worn’ look,” reports WWD from yesterday’s Burberry show at London Fashion Week. Makeup artist Wendy Rowe created the look using eye colors from Burberry’s beauty collection (natch), which she described as something for “a girl who has been out and about in the city and then she is going to the countryside.” The look itself was characterized by a softly smoky eye and pale, faintly pink lip, as you can see up there on Cara and Arizona.

We’re normally fans of the taupe/sable/suede smoky eye, because it looks less like someone punched us in the face (which is what happens whenever we attempt any charcoal smoky eye)… but this looks a bit too much like the girls just slept in their makeup. Appropriately, the hair was also supposed to look worn: “the three-day old blowdry,” according to hairstylist Neil Moodie, who used Bumble&Bumble products to emulate sexy, effortless hat hair. No joke.