There has been some major teasing on the Burt’s Bees Instagram lately. A few days ago, the brand taunted us by posting a close-up of what appeared to be a purple eyeshadow or pigment with the caption, “Just one more day until our biggest launch in brand history. What’s your guess?” Before that, Burt’s Bees posted a photo of what may have been a mascara brush or swipe with the mysterious caption, “The face of #naturalbeauty will never be the same. We’re getting ready for our biggest launch ever – just two days away! Any guesses?” We knew something big was about to go down, and many of speculated it could be a makeup collection. The brand recently made things official that it is going to be launching Burt’s Bees Beauty, a full range of natural cosmetics.
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Burt’s Bees already has some color cosmetics including lipsticks, glossy crayons and new tinted lip oils, but this marks the first time the brand is doing a full makeup range.
In the video that went along with the announcement, there are cheek colors, foundations, lipsticks, eyeliners, mascaras and brow products. Basically, everything that you could ask for to create a gorgeous makeup look.
As we mentioned before, the products are natural, in keeping with the philosophy with the Burt’s Bees brand. That means we get gorgeous color without a formula that will negatively impact skin.
The brand didn’t give an official launch date, but fingers crossed that the range is coming soon. We’ll keep you updated once we hear more.