In our opinion, this is how you do a press release: to the point. Yup, up there is hot off the presumably tweed presses at Chanel, where the venerable house has just announced Brad Pitt as the unexpected new face of their iconic fragrance, Chanel no.5.

There is the small matter of the Moneyball star being a man, but the house has a long history of masculine influence on lady stuff (for a recent example). Thoughts?

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