Christian Louboutin has a stellar reputation, but the thing that the brand is most known for is those iconic red soles. The success of the shoes has resulted in a beauty range which allows us to paint our faces with the iconic Rouge Louboutin color. We’ve had Louboutin red nail polishes and lipsticks, and now we’re getting something more unexpected. Christian Louboutin has launched the Les Yeux Noirs Lash Amplifying Lacquer in Rouge Louboutin ($70).

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That’s right, a red mascara. We’ve seen more colored mascaras on the market, but red is still an unexpected shade to see. Although, it couldn’t be more appropriate for Louboutin.

Bold looks for bold women. #BeauteLouboutin

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As with the rest of the products in the Louboutin beauty range, the Les Yeux Noirs Lash Amplifying Lacquer mascara has some seriously chic packaging with its Art Deco-inspired design and black and beige color palette. When you twist open the cap, you see the wand coated in a red, red formula that matches the shoes.

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It’s not only the color that is bold. The mascara promises to deliver volume, length, curl, definition and lift. Would you expect anything less from a $70 mascara?

If you’re not quite sure about wearing red on your eyes, the Louboutin mascara is available in Khol (black) and Sevillana (plum), but we suggest you go for the boldest option. You can take a cue from some of Louboutin beauty images on Instagram and pair it with black eyeshadow and red lipstick.