Meet Kaia Gerber, daughter of supermodel Cindy Crawford and Rande Gerber: you’re about to hear a lot about her. At the age of 10, she’s just made her modeling debut for Versace‘s 12-and-under collection, Young Versace. She was shot by fashion power duo Mert & Marcus.

Said label head Donatella Versace: “Like her mother, Kaia has a very special gift. The camera really, really loves her.” As for Cindy, muse of the late Gianni Versace: “I’m so thrilled that Kaia was chosen to be part of the first Young Versace Campaign. I have so many fond memories of the times I spent with Gianni and Donatella. There is something so very special about the House of Versace.” Of course.

Here at TheGloss, we get accused of being–among other things–sluts, harpies, humorless assholes, pseudo-intellectuals and idiots. Oddly, one of the most common criticisms of us is that we are supposedly moral crusaders.

But, honestly? This images makes us uncomfortable. Please look again:

Wholesome smile aside, this isn’t really different from a regular, garden variety Versace campaign. If you swapped out those flat sandals–leave the socks for fetishistic purposes, obviously–and replaced them with towering platforms, you’d get every Versace campaign ever… if not a little more exposed thigh. Except this time the model is ten, instead of the brand’s usual “16 going on 27 sexually available.”

We’re not going to call this child pornography, as some inevitably will. It’s not. But it is a striking, uneasily adult way of representing a 10-year-old kid. And we really wish fashion would stop.

Please tell us where you fall, but we’ll leave you with an image of Daphne Groenveld modeling Versace’s H&M collaboration.

Groeneveld, by the way, is 16.

(via the Telegraph)