Remember when ColourPop Cosmetics launched its concealer in August 2017? The brand is expanding its face range to include foundation. And they’re going big with the launch. ColourPop made an announcement on Instagram that it’s launching the No Filter Foundation ($12) in a whopping 42 days.
Lots of brands are increasing their foundation offerings as of late. COVERGIRL‘s latest foundation will feature 40 shades, CoverFX dropped its Modern Matte foundation in 40 shades and Tarte recently expanded its face color range so there’s 40 foundation shades and 30 shades. As we can see with ColourPop Cosmetics, they’re going big from the start with an impressive 42-shade selection.
ColourPop shared some behind the scenes mixing of the foundation and revealed that the shades are mixed by hand before they go into a mixing machine. The result is a full-coverage foundation with a matte finish. If you’re wondering about the “No Filter” part of the name, ColourPop Cosmetics reports that the foundation has “soft blurring technology.”
If you’re concerned about the foundation being heavy because of the full coverage formula, don’t be. The brand promises that it’s lightweight. It’s also oil free.
Do you want to try the foundation? It’s dropping soon. The ColourPop Cosmetics No Filter Foundation is launching June 14 at 10 AM PST.
The ColourPop Cosmetics No Filter Foundation will launch June 14 at 10 AM PST.