(Photo: Amazon)

As part of my recovery from a years-long phase as a designer makeup snob, I have become a real sucker for a cult product at the drugstore. Drugstores are an especially great place for color cosmetics like lipstick, eye shadow, mascara, and more. Even in my most drugstore-loving moments, however, I never thought of trying a drugstore foundation.

I have very dry, chalky skin, and am well over 30, so I tend to be pretty conservative about my skin cosmetics. Anything that looks powdery or textured makes skin like mine look older very quickly, so I’ve been relying on strictly high-end, cult products like Laura Mercier’s tinted moisturizer and Giorgio Armani’s Luminous Silk Foundation. But then I read that famous genius makeup artist Pat McGrath had used a drugstore product on the runway, and I was intrigued.


McGrath used the Max Factor Whipped Creme Foundation on the Valentino runway back in 2013. The models looked exquisite, and their skin was sublime. They’re runway models in their 20s, so of course their skin looked resplendent, but still, McGrath’s name is a very trustworthy one, so I decided to try it.

Besides, the foundation was only like $10. If it sucked, I would just not use it again.
Max Factor is very tough to find in the U.S., but it is a sister brand to CoverGirl, and I am told the CoverGirl Whipped Creme Foundation is exactly the same product.

Here is what I look like with no makeup at all:


Also it is what I look like with the flu. Normally I do not bother wearing makeup at all when my nose is red and cracked, but I am nothing if not a dedicated scientist of drugstore beauty.

Here is what I look like wearing the Whipped Creme foundation:

max-factor-whipped-creme2 max-factor-whipped-creme I was very pleased with the way this foundation performed, especially considering it only cost about $10. I was lucky to find a shade that matched my skin closely–there are only four shades available at my drugstore here in Germany, and not one of them is darker than “bisque,” which is a real problem. It glides on smoothly and evenly and was a piece of cake to apply with my fingers. It is also extremely buildable. Any place where I wanted a little extra coverage–like over some old skin damage along my jawline from picking pimples as a teenager–I could just pat on a little extra and smooth it in.

It was so easy to put on it actually took me a lot less time to apply this than it normally takes me to apply a tinted mositurizer or a foundation. That’s a big plus for me, because I am lazy and usually in a hurry in the mornings. If I wear makeup at all, it has to be quick.

I also like the way it feels moisturizing and weightless. I do not know how this would work on someone with oily skin. It seems like it might slide around a lot without a good primer. But for very dry skin like mine, I recommend it heartily.