(Photo: Jim Spellman/Getty Images)
Demi Lovato isn’t exactly new to the beauty industry. Her skincare line, Devonne by Demi, early last year, and the whole range is beautifully packaged, budget friendly, and, reportedly, generally great. She’s also been the brand ambassador for N.Y.C. New York Color, a.k.a. the drugstore beauty brand you spent all your middle school allowance on because it was all you could afford, since January 2015. With one full year under her belt, Demi has finally released an N.Y.C. collection of her own, and it’s everything you didn’t know you needed.
The collection, which tops off at the EXTREMELY wallet-friendly price of $4.99 and is available for purchase at your local Target or Walmart, includes a 12-piece eyeshadow palette, four lip and cheek tints, mascara, and two different shades of brow color, and all of it is distinctly Demi. She said in a press release,
“The Lovatics collection is a true representation of my bold style and provides endless opportunities to rock your own individuality.”
The shadow palette, along with the three varying shades of lip and cheek tint, certainly make individuality a possibility. And, given Demi’s ultimate beauty chameleon status, I trust her to curate a capsule collection that anyone can use to create an almost unlimited number of looks.
If you’re thinking that these products can’t be good because of the price tag, let me set your mind at ease. The reason N.Y.C. has been around for so long (I can remember picking up their polishes after school when I was 11 years old) is because the products are of a much higher quality than their accompanying price tag suggests. I know it’s hard to believe some talking head on the Internet, but you’re going to have to trust me on this.
You can buy the entire collection for under $30, or just mix and match. Read on to get a look at the Lovatics Collection!
Lovatics by Demi Eyeshadow Palette ($4.99)
If you’re thinking that this is basically just a dupe for the Urban Decay Naked palette, you’re not wrong. But who doesn’t love a good dupe, especially when it saves you close to $50?
Lovatics by Demi Lip and Cheek Tint ($3.99)
You all know how much I love lip and cheek tints, so I was really excited to see that Demi’s collection included four of them (unfortunately, the PR contact I was in touch with only included images of three of them, but c’est la vie). One of them looks like a pretty solid dupe for Benefit‘s BeneTint (a personal favorite), though I’m definitely stoked to try the berry shade.
Lovatics by Demi Volume & Length Mascara ($4.99)
Unfortunately, the only way to find out if this mascara is for you is to try it out, but at $5, you’re really not losing too much if you don’t end up liking it. Such is the joy of drugstore products.
Lovatics by Demi Eyebrow Liner ($1.99)
I love that this brow pencil comes with a brush to help shape your brows. When I first started filling in my eyebrows, I made the mistake of not buying a blending brush, and ever since I got one, my life has been changed. Plus, who wouldn’t want eyebrows like Demi’s? They truly are a work of art.
The N.Y.C. New York Color Lovatics Collection by Demi Lovato is available now in Target and Walmart!