I’m kind of on the fence about whether or not this is a joke, but apparently they sell it at Odin. And online. Still, as I was reading, I kept expecting the T Magazine writer to jump out of my computer and yell, “Surprise! This is obviously absurd!” But…

The product you are beholding is called Dude no. 1. Please take a moment to appreciate the name. Luxuriate in it.

Moreover, it is a beard oil. It is a fragrance “devoted to subtly scenting men’s whiskers.”

I guess the idea of scenting specific body parts isn’t weird in and of itself (deodorant, foot powder, etc) but the idea of men gingerly oiling up their beards in the morning (so they can smell of “cedar wood, green coriander and pink peppercorn”) is really funny.

Just me?

(via T Magazine)