We normally think of September as a pretty good month, but it’s no August or July. Sure, it might have the arrival of pumpkin spice, but it has back to school, cooler days and even colder nights. Anything that will help make the transition from summer to fall less depressing is welcome, and e.l.f. Cosmetics has delivered big time with its “30 Days of New New.”

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Launching September 1, the budget-friendly cosmetics brand will be dropping a new product every single day during the month. We’re just going to let that sink in for a second.

e.l.f. made the exciting news on Twitter. Needless to say, people were suddenly very excited for August to end.

The brand later posted a follow up tweet revealing that it would be sharing all of the details of September’s haul on Friday, September 1.

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Allure reported that some new products on offer will include eye pencils, lipsticks and a silicone makeup sponge. Skin care lovers will be happy to know that bubble masks will also be launching. If you want more details about the 30 days of beauty, make sure you check out e.l.f.’s Instagram on Friday. You do not want to miss this.